Benchmark Business Group

Business Brokerage

Benchmark Business Group's business brokerage unit (formerly known as Henderson Business Group) is focused on enabling business owners to realize value from their business.  Our expertise allows sellers to focus on running their business and maximizing profits throughout the sales transaction, while providing buyers with opportunities to find businesses that match their buying criteria.  Whether you are selling a business or looking for the opportunity to buy a business, our Team has the tools and training needed to help you through the process from start to finish.  We understand the needs of our sellers and buyers and provide a smooth, confidential, and rewarding process for all parties.

Our business brokerage unit has the credentials and experience to successfully price, market, expertly package, advertise, and sell a business.  BBG has over 15 years’ experience in the business of business.  In 2011, we acquired assets of Henderson Business Group, a business brokerage with a well-respected and proven method for selling businesses.    Having been strategic partners for many years serving the Iowa business community, it was a natural marriage of two businesses that are two sides of the same coin.  The unique combination of business coaching and consulting and business brokerage has allowed us to create a business brokerage that is unmatched in the industry.

As a result of our extensive coaching and consulting expertise, the businesses we list are offered individual Seller Coaching sessions to focus on their unique situations.  These sessions help prepare our clients to engage in portions of the sales process such as: price negotiations, presenting their business to buyers, maintaining confidentiality throughout the sales process, preparing for due diligence, and notifying employees of the sale.

Why Should You Use a BBG Business Broker?

We understand you have a lot of choices to make when it comes to trusting someone to help you sell your business, or finding someone fully equipped to help you buy a business and effectively enter the world of business ownership.

Our reliable team of professionals do a lot more than just bring buyers and sellers together. We are successful in pricing, packaging, marketing, selling, and getting financing for all types of businesses.  Take a look at our Businesses for Sale.   

As experts in selling businesses we are able to help our clients effectively negotiate the numerous pitfalls and hurdles that can appear in any business transaction. There are several reasons for this and they revolve around our extensive knowledge and superb service.

First, pricing a business is challenging, especially if you don’t know how other businesses are being priced and presented to potential buyers. Our experience and intimate knowledge of valuing businesses ensures the businesses we market are priced in relationship to their industry, location, operational strength and financial history.

Second, packaging a business in a manner that presents an attractive, clear, concise, yet robust presentation of the business for buyers to review is a critical element of marketing a business for sale.  The manner in which a business is presented to a buyer can influence why a buyer selects one business over another. We expertly guide our clients in compiling the necessary information and our team prepares a presentation quality Executive Summary, approved by the seller, to present to qualified buyers.

Third, selling a business means marketing, attracting, and fielding a lot of buyer inquiries.  Our listings first get sent to our pre-qualified buyers, are posted on our website, and marketed on-line through hundreds of websites promoting businesses for sale. If you have ever tried selling a business directly, you’ll know that managing buyer inquiries takes a lot of time. Most owners just don’t have the time to field the 50 or more buyer communications that it takes to sell a business. At BBG, our business listings attract buyers looking for opportunities to purchase quality businesses. These buyers seldom purchase the first business they inquire about and usually look at multiple listing before finding one that fits their purchasing criteria. Our team excels at engaging buyers, determining their interests, and promoting our listings to qualified buyers.

We know from experience that over 90% of qualified buyers purchase something different than the business they first called about. That means, if you’re marketing your business without the expertise we offer, your ad featuring a single business will reach less than 10% of potential buyers!

Qualifying prospective buyers is a critical step in maintaining confidentiality in the sales process and ensuring a sellers time is not wasted. We receive confidentiality agreements and personal financial information from our buyers and thoroughly interview them to ensure they are financially qualified as well as to ensure we understand their personal goals for purchasing a business.

While our Business Brokers actually work on behalf of the seller, we also assist the buyer with  the details of completing the sale. We’re specialists, for instance, in helping buyers arrange financing. Since 90% of buyers are “first-timers”, this valuable service really keeps a deal on track! We strive to maintain strong strategic relationships with financial institutions, keeping them updated on the listings we have available and introducing them to our buyers.

Our Business Brokers, and their team, coordinate the closing with the lenders, creditors, attorneys, accountants, and financial planners so that there are no last minute surprises and everything goes smoothly. No other firm goes so far to ensure that deals actually close; that’s why 89% of our deals close when the industry average is less than 12%.

For more detail please review Our Process for Selling Your Business, and Our Process for Buying a Business.  If you're interested in having a confidential and discrete conversation with one of our business brokers please click here to discuss selling your business or here to discuss buying a business.


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