Benchmark Business Group

Business Strategy - 2011 Archive

All business owners and leaders need the time and space to work on business strategy.  We firmly believe that a business is getting the exact results that it has been designed to get, which means if you want better results you must start with a better design.  Below are a collection of business articles on business strategy from our weekly Business Owner Insights.

The Best Time to Plant a Tree

According to a Chinese Proverb, “The best time to plant a tree is 20 years ago.  The second best is now.”  How often have you found yourself wishing you had started something much earlier than you did; that you had given yourself more time to do a better job or to get a better result?  “With an earlier start and more time”, you reflect with regret, “I would have had so many more options and wouldn’t be scrambling so much as my deadline approaches.”  And yet, this is not the first time you’ve found yourself in a last-minute rush to get something done…you’ve been here before.  Haven’t you?

So, wouldn’t this be a good time to ask, “When is the best time to establish year-end goals and begin to meet them?”  In the last quarter, or the first?  When there is only a month or two left, or eleven? 

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Real Time

We are born.  We die.  In between is Time.  And even though Time is what it is, we try to get our arms around it by measuring it…in seconds, minutes, hours, days, weeks, years.  But more importantly, we get to decide how to use it…every single one of us.  The Time that has gone by we will never see again (at least not in this lifetime).  We don’t know how much Time we have left.  We can no longer choose how to use the Time of yesterday…we already did that.  We don’t know if we’ll have a choice about the Time of tomorrow…hopefully each of us will.

The only Time we really know we have and can choose to use in a way that brings us joy and satisfaction is the Time happening NOW.  As a matter of fact, when you really think about it, the only Time that really matters is Real Time—the Time happening NOW.

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