Benchmark Business Group

Marketing - 2010 Archive

Below are a collection of articles on marketing from our weekly Business Owner Insights.

The Three Rights of Lead Generation

Lead generation is the continuous activity of sending the right messages to the right markets, through the right delivery channels to gain attention, elicit a response and earn you a qualified lead.  Count them - that's three rights

  • The right message
  • To the right prospects
  • Through the right channels
 

Two rights and one wrong will not get you the lead generation results you need!  If any one of these three rights of lead generation aren't working, then you've lost the ability to motivate the right prospects to see your message, or if they see it, to have enough interest in your message to respond to it. 

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Consistent and Persistent

As you engage in the annual ritual of reviewing the year that has passed and designing the year ahead, we at E-Myth Benchmark and the Benchmark Coaching Center encourage you to weave two words into your business strategies; consistent and persistent.  Marketing experts understand and advocate that companies be both consistent in their marketing message and persistent in their advertising activities.  They know by experience that inconsistent messages and scattered advertising initiatives will not yield the returns that consistent messaging and persistent advertising provide.

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