Benchmark Business Group

Prospecting - 2015 Archive

Does your business have all the sales, leads, and prospects it needs?  Rarely does a business say yes to this question.   Most businesses are always looking to grow, which means they're always looking for new ways to prospect.   Below are a collection of articles on prospecting from our weekly Business Owner Insights.

Implementing Your Prospecting Plan

This month we've challenged you to work on creating a three month rolling prospect plan for your business. We've looked at the elements needed to create a prospecting plan and the resources you need to pull together for your team. This week we've got a few more tips to implementing your prospecting plan, but the most important step is to get started. Here are a few tips to get your business started:

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Your Prospecting Resources

Last week we discussed the importance of having a rolling three month prospecting plan. You might be tempted to jump right in and start your plan, but we've found it's helpful to first take a look at your resources. Having your resources in place will allow your prospecting plan to come together with ease and ensure that it is implemented and consistent.

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Prospecting in Constant Motion

Prospecting has a huge impact on any business. The problem in many businesses is that prospecting is not done consistently and is often done as a last moment reaction to a problem. A business realizes it needs more cash flow or sales to meet its goals and suddenly there is a mad dash to prospect. Unfortunately, most businesses prospecting activities don't go from Zero to Sixty easily. It's a process of building trust, feeding information, and slowly building a relationship that takes time.

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