Benchmark Business Group

Business Owner Newsletter - 2016 Archive - Page 6

Working with Tech Vendors

Chances are you'll be working with a vendor to implement technology in your business. These vendors might be web designers, social media experts, or even sales people for technology tools such as CRMs or email marketing software. We often find that the communication between the vendors and business owners often halts, muddies, or even worse completely ruins many attempts at implementing technology in a business. Here are a few tips to ensure that as a small business owner you are prepared to talk the talk with your technology vendors.

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Productive Point of View: Technology

Technology! You can love it or hate it, but there's one thing that is clear:  it's here to stay. This means that as a business owner you must learn to deal with it. Otherwise, your business can suffer. Does that mean you need to adapt right now to technology? Absolutely not, but it does mean you need to think about technology from a strategic point of view. Today we'll be looking at the productive points of view business owners need to adopt when discussing technology:

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How Do You Decorate Your Rut

business owners looking to escape a rut and improve leadership skillsA few weeks ago one of our business client's made the 
statement: 
 
"They got into a rut and decorated it."
 
Those words quickly turned into a great conversation at our weekly business coach training.  We acknowledged that we all have ruts and joked about how each of us might decorate our own ruts, and in that conversation realized the value of this conversation.
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How Do You Know You Are Getting There?

"What gets measured gets managed." -exact source ironically not recorded

What is the point of measuring things in your business? What are things that should be measured? What about things that cannot be measured? What are your benchmarks for knowing your business is on track? Good questions. In fact, these are critical questions for your business, at least if you expect to meet your goals.
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Goal Setting Question

Quote: "If you can imagine it, you can achieve it.  If you can dream it, you can become it."  --William Arthur Ward
 
Question:  Can you imagine a business that achieves all of the goals you set and does it consistently?  Do you dream of a business that gives you the life you want and brings you satisfaction?
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You Actually Can Get There From Here

Last week, we ended with a challenge to design an end-game scenario or story for the end of this year.  In other words, how would you optimally describe your business on December 31, 2016 if you could have your most desired outcome?  Today we begin with the end.  That is the only productive way to start anything with a desired result.  It is very hard to get there if you don't have any idea what it is.  You cannot create a path to something you have not identified. Engaging your team in a set of goals is almost impossible without the ability to tell them where they are going.

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