In sales and marketing, you must be able to connect to your prospects where they are in their awareness of the solutions you provide. It’s easy to assume that because they are a potential client your prospects would understand the problem you solve. The mistake with that assumption is your...
As a business leader there’s so much vying for your attention it can be difficult to get a great handle on your time. And often, that means what comes from you takes the back burner as you first deal with what comes at you. This is because often what comes...
There’s a key aspect to hiring that most business owners forget… don’t oversell the position and end up with the wrong hire. This is why we warn our business owner clients to not “sell” the position. The goal is to attract as many qualified candidates as possible before you start...
When it comes to marketing it’s widely accepted that you need to know your prospective customers. You need to know who they are and how they think. You need to understand their problems and desires. This is marketing 101. However, there’s a part of understanding your prospects that is often...
Great leaders have a way of pulling the best out of their teams. They are able to connect a group of people to a vision and create a culture in which a team is able to overcome obstacles. While great leaders know the importance of building a great team, not...
Delegation is a skill that many business leaders want to improve. We see leaders on all ends of the spectrum. On one end are those that delegate through abdication, where the control and result is left entirely up to the employee completing that task. This often leads to incomplete tasks,...
Are you committing to too much? As a business owner there’s no shortage of work that needs to be done. You see it. You feel the pain and frustration of not having some of that work done. And you probably see the lost opportunities that you could be chasing if...
