Client Service - Page 3

This week we'd like you to set aside all of your doubts and concerns for just a moment and step into the dreaming room with us. Take a moment, stretch your imagination, and think about the customer contact strategy you'd put in place for your customers if time and money were not an issue.  

You probably have some great ideas, but why don't they get implemented?   Because time and money are realities that business owners are constantly balancing against each other. While we like to hear that anything is possible the truth is some things simply are not possible, right now.  

What would your customers say about your customer contact strategy?

This month we're focusing on client contacts and what better place to start than the Holiday cards that will soon be filling up your mail box. Many businesses are rightfully asking: Should we send a holiday card this year? And if so, do we mail it or will an email work just as well?

The truth is that there is no right or wrong answer. Instead of getting caught up in the "do I" or "don't I" battle, focus on the following three questions. Once you're finished, the answer to the original question should be clearer.

Your customer is your businesses' lifeline to success, and through meeting the needs of your customers, you will be meeting the needs of your business.  Discover and learn everything you can about what fulfills your customers:  their desires, needs, expectations and goals. Learning and discovering all you can about fulfilling the needs of your customers is accomplished through sincere, well thought out questions; then listening with an open, caring and non-judgmental point of view.