Benchmark Business Group


We started business coaching using the famous E-Myth system and still believe in the core values as described by Michael Gerber in E-Myth Revisited.  Below are a collection of articles on E-Myth from our weekly Business Owner Insights.

Intentional Imbalance of the 3 E-Myth Personalities

Planning for Imbalance:
For most business owners/leaders, having an imbalance of Entrepreneur, Manager, and Technician is more the norm than having a perfect balance. Seasonal aspects of your business, employee vacations, and your personal plans can all be taken into consideration as you determine the balance of which of the three hats your business will need you to wear. Since we all know it's going to happen (the imbalance) we suggest you approach planning for imbalance in a rolling 90 day forecast based on your personal needs and anticipated business activity.
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E-Myth Personalities

Quote: "The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed." ~ Carl Jung

Question: How do your business personalities react with each other to transform you and your business?

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E-Myth Personalities

Do you ever feel like you're being tugged in multiple directions? Like your business needs you to be multiple people at once? Don't worry, most business owners do! It's completely normal and best described by Michael E. Gerber, small business guru and bestselling author. In his book The E-Myth Revisited, Michael's story of Sarah the pie maker illustrates three personalities every business owner needs to be successful: The Entrepreneur, The Manager, and The Technician.

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Re-Inspire Your Business with the E-Myth Revisited Book

The E-Myth Revisited has a way of staying with readers long after they first picked up the book. Perhaps it's because business owners read it and immediately relate to the stories of Sarah. If you haven't read the E-Myth Revisited let us give you a biased opinion-you should! If you have read the E-Myth Revisited it is a good time to pull it out and be re-inspired. Here's a list of great topics in the book to check out.

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System Quote and Question

"When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there." - Steve Jobs

This week we ask you to set some time aside and ask yourself: "What problem in your business tends to keep reoccurring, because the solution is complex?"

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Is the E-Myth Revisited Still Relevant?

There are critics who say that the world and the world of business have changed to the point that the E-Myth Revisited, by Michael E. Gerber, is no longer relevant. Often times, anti E-Myth arguments center on the idea that systems make for a formal and rigid work environment, thus creating an almost robotic culture that crushes any sign of creativity and innovation.

It's easy to ignore the critics. The E-Myth Revisited is a New York Times Best Seller and has been used successfully in over 50,000 businesses worldwide. We know that it works. We see the successes every day, but it's worth asking, "Has the world and business changed since the writing of the E-Myth Revisited?

Absolutely!   Social Media wasn't a hot topic when Gerber penned the E-Myth. Employers were talking about how to manage the baby boomer generation and prepare for the generation X. In today's world, social media is a topic of interest with other "traditional" media and employers are talking about how to handle the retirement of the baby boomers and prepare for the millennium generation.

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Business Owner's Implementation Guide to SEO

This month we have already looked at Search Engine Optimization(SEO) from the Entrepreneur and Technician point of view. You should already have a result statement and a basic knowledge of SEO. Today we encourage you to put on your Manager hat. It's time to take that basic knowledge and begin to develop the plan for how you will implement basic SEO techniques in your business.

As described in the E-Myth Revisited, the Manager is the "planner" of work. There are three basic elements that you need to consider as you plan your SEO work:

Don't worry if you do not know this information right now. Later in this article we provide you with links to resources that will help you gather and analyze the needed information.

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SEO from a Technician's Point of View

Last week we discussed the importance of starting Search Engine Optimization (SEO) from an Entrepreneur’s point of view by creating a result statement.  This week we are skipping to the Technician's point of view.  At the end of the month we will cover the Manager's Point of View, but before you create your plan it's helpful to be familiar with some of the technical points.

As described in the E-Myth Revisited, the technician is the "doer" of work.  When dealing with SEO the technician's work is often making changes to websites or creating links back to your own website.  As a business owner, the goal is not to do this tactical work yourself or to be an expert in SEO, but it is important for you to have some technical knowledge.  By understanding at least a few basics of SEO, you have the ability to ask the right questions and to delegate the work.  The truth is many businesses are hurt by small SEO errors that are easy to fix.  The good news is that there are many options out there for learning the basics.  Here are two to get you started:

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