When you're recruiting, especially in a Hiring Drought, there is a need to sell the position and your company. Just like in marketing, if you want leads for an open position you have to know how to attract them. However, there's a danger in over-selling the position. You can chase away good candidate or even worse end up with the wrong candidate if you get too caught up in selling the position. Here are a few tips to help you reach the right balance of selling the position.
Hiring and Recruiting - Page 2
We often hear from clients that it's difficult in today's market to recruit and hire the right people for their team. Whether you are looking for tips on hiring, unique ways to recruit, or systems for hiring we often touch upon hiring and recruiting in our Business Owner Insights. Below is a collection of articles we've covered over the years.
The E-Myth philosophy states that recruiting is a form of marketing and sales. You are selling not only the position, but the company to potential candidates. Last week we talked about brand and what sets you apart from other companies looking to hire. This week we'll focus on using that brand in strategy to generate candidates. In many companies, the generation of candidates comes down to posting a job ad in the paper, perhaps using the radio, and calling it a day. That can work, but these days when unemployment is once again shrinking you need a more assertive strategy. Here are a few things to consider when creating a strategy for generating candidates:
August Spotlight: Is there a Hiring Drought?
We're hearing from many of our clients that it's increasingly difficult to find quality candidates for open positions. It's as if the winds have changed and instead of opening a mailbox to hundreds of resumes, as many did during the recession, there are now zero applicants. When hiring, it's easy to focus on things that you cannot control, like the economy, but this month we invite you to join us as we focus on what you can control.
Why Would Someone Want to Work For Your Company?
This week we have one simple question for you to consider when it comes to hiring: "What makes your company so special that candidates WANT to work for you?" You should always be able to answer this question, but in a candidate drought, it becomes even more important. You end up competing for candidates, which often leads to a salary or benefits war. In essence, your company becomes a commodity. There is no perceived difference between working for your company and company XYZ. The road to more qualified candidates starts with what you are offering.
If you have been in business a few years you've probably have heard or even worse have your own hiring horror stories. The truth is hiring can be a huge strain on your resources-money and time-but it doesn't have to be! This month, we've looked at hiring from a big picture point of view in "The Next Great Employee" and recommended "5 Underused Resources for Finding Your Next Great Employee". Today we are wrapping up our hiring topic with two products that will help you systemize your hiring process and help save you time and money when you are ready to hire.
Now that you need to find your Next Great Employee where do you start? Sure there are the usual tactics such as newspaper ads, website postings, and even word of mouth, but there are other resources out there that are under used by business owners. Here are five resources you might consider:
Indiana Jones looking for the Ark of the Covenant. Frodo’s embarking on a quest to destroy the Ring. Both tasks daunting in their own right, but not nearly as daunting as finding the next great employee. How do you begin the quest? How do you even begin to think about it?! How do find that one candidate that fits with your organization? Do you understand what type of employee fits with your organization? These questions, and more, swirl in the minds of many business owners, and are completely ignored by most. Without a hiring process, finding the next great employee becomes a crap shoot, or just dumb luck.
The hiring process is something that happens in between the everyday business activities. By taking the time to map the process in advance, you set your business and candidates up for success. It is vitally important to have your strategy planned and your path to hiring set before you embark on the quest to find the next great employee.