The secret to success in anything—business, sports, raising a family, pursuing a hobby, or whatever—begins and ends with attitude. To say it another way, your point of view will determine how you see things, how you think about things, how you react to things, and how you act upon them. The success of businesses that have had the extraordinary advantage of an E-Myth Business Coach, and indeed the success of the E-Myth Mastery Program itself, can be attributed to a point of view. We call it simply the “E-Myth Point of View”, or in shorthand, the EMPOV.
There are five core principles that make up the EMPOV. The first is the Principle of Life, which begins with the simple premise that your life is really your only business. The purpose of starting and owning a business is to give you more life, however you may define that. It could mean more money, more freedom, more enjoyment, more time to spend with your family or friends, more satisfaction from doing what you love, more control over your destiny, and so on. Most business owners, however, find themselves experiencing just the opposite. Instead of having a business that gives them more life, they have a business that is literally consuming their life! They’re not really running their business…their business is running them. Is your business giving you more life?