Every business has a brand or going back to our quote and question for this month a personality. For many small businesses that brand is not intentionally crafted. It's left to happenstance, and as a result many small businesses are not ready for their Oscar moment or even for the next lead that somehow comes into contact with their business.
This month we've covered a few branding basics: Uniform, Delivery Process, and Online Presence, but the last remaining piece is intention. We know that as a small business owner you are busy. You're filling multiple roles on your organizational chart. You're balancing long hours and frustrations while trying to carve out your personal life. It's easy to ignore the importance of building a brand, because it's not the squeaky wheel.