Benchmark Business Group

Prospecting - 2016 Archive

Does your business have all the sales, leads, and prospects it needs?  Rarely does a business say yes to this question.   Most businesses are always looking to grow, which means they're always looking for new ways to prospect.   Below are a collection of articles on prospecting from our weekly Business Owner Insights.

What Should You Change to be More Refer-Able?

Last week we explained the necessity in having a referral strategyWe also introduced you to three reasons a customer refers your business to others. And, we challenged you to think like your customers and experience why you would refer your business to others. The next step, and what we are covering this week, is starting to make the necessary changes so you are more referable.

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Are You Refer-able?

Personal introduction, referral, recommendation - whatever the word or phrase you use, it can be defined as "your current customers bringing others to your business to also be customers." All businesses want their customers to have a remarkable experience. Even better, is a customer having such a remarkable experience, they want to share that experience with others.

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