This month we are setting you up to be refer-able. We looked at why you want to be pro-active in planning a referral strategy. Also, we shared ideas to implement a better, consistent experience to your customers. Basically, setting the groundwork so your business is refer-able. Finally this month we want to discuss what to do after a customer refers yo
Prospecting - 2016 Archive
Does your business have all the sales, leads, and prospects it needs? Rarely does a business say yes to this question. Most businesses are always looking to grow, which means they're always looking for new ways to prospect. Below are a collection of articles on prospecting from our weekly Business Owner Insights.
"Do what you do so well that they will want to see it again and bring their friends." ~Walt Disney
Last week we explained the necessity in having a referral strategy. We also introduced you to three reasons a customer refers your business to others. And, we challenged you to think like your customers and experience why you would refer your business to others. The next step, and what we are covering this week, is starting to make the necessary changes so you are more referable.
Personal introduction, referral, recommendation - whatever the word or phrase you use, it can be defined as "your current customers bringing others to your business to also be customers." All businesses want their customers to have a remarkable experience. Even better, is a customer having such a remarkable experience, they want to share that experience with others.