Benchmark Business Group - Business Owner Newsletter

Benchmark Business Group - Business Owner Newsletter http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/rss/2014 Benchmark Business Group en-US Thu, 12 Nov 2026 08:21:00 +0000 Thu, 12 Nov 2026 08:21:00 +0000 Copyright 2026 Benchmark Business Group. All rights reserved. postmaster@globalreach.com (Benchmark Business Group) postmaster@globalreach.com (Benchmark Business Group) Global Reach News Aggregator v0.96 http://blogs.law.harvard.edu/tech/rss 60 You Are Courageous http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/you-are-courageous http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/you-are-courageous Mon, 08 Dec 2014 06:00:00 +0000 As the end of 2014 draws near, we wanted to take a moment and thank you for allowing us to hear and even participate in your story. Running a small business is not for the faint of heart.  We see the time and energy you devote day in and day out.  We hear the worry along with the excitement for the dream you are bringing to life.  In the middle of all this hard work are the milestones that really count.  Sure, there are the sales goals that you meet, but more important are the customers you help, the employees you empower to create a better life, and the difference you make in a community. Every day you are creating a story that is bigger than we often stop to think about.   Holiday Networking http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/holiday-networking http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/holiday-networking Mon, 01 Dec 2014 06:00:00 +0000   The holiday season is in full swing with Thanksgiving here in the United States being celebrated this past Thursday and the unofficial/official shopping season kicking off with Black Friday, Small Business Saturday, and Cyber Monday. There is no question that there is a lot happening during the next month; we do not believe the question is whether or not you will be busy during the season, rather, will you be busy doing what is needed to help grow your business? Going Mobile http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/going-mobile http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/going-mobile Mon, 24 Nov 2014 06:00:00 +0000 Quote:  ''Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it's convenient for you." - Cyndie Shaffstall   Question: What do you need to do to ensure you are meeting your customers where they are at? Ease of Communication Apps http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/ease-of-communication-apps http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/ease-of-communication-apps Mon, 17 Nov 2014 06:00:00 +0000 In today's society communication is definitely changing. There are newer methods that are picking up momentum in all demographics such as texting and email. People are becoming more impatient as they expect faster responses. We're connected to constant streams of information at all times, and somehow some way your business has to keep up. Thankfully there are apps out there that can help your business. These are just a few of the ones out there: Tracking Expenses without Frustration http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/tracking-expenses-without-frustration http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/tracking-expenses-without-frustration Mon, 10 Nov 2014 06:00:00 +0000 As a business owner, you have not just the holidays looming, but the oh so fun tax season. There's a lot to prepare if you're not already organized: expenses, donations, profit and loss statements, etc.. We've complied a short list of apps that are designed not just for taxes (though you'll be wishing you've used them all year), but for accounting in general. Remember, if these apps are not right for you take some time to search the Play store or Itunes for the right app. There's an app for that: Maximizing Time http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/theres-an-app-for-that-maximizing-time http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/theres-an-app-for-that-maximizing-time Mon, 03 Nov 2014 06:00:00 +0000 There's an App for that! Join us throughout November as we look at apps (desktop and mobile) that small businesses owners should definitely know about.   Most business owners, and employees, have harsh feelings about tracking their time. There are a few who actually like it, though we have found when coaching our clients, most groan! We hear all sorts of excuses with one of the main ones being, "It takes me more time to track this then it does to do the work". And yet, as business coaches, we continue to assign this to clients, not because of some sick sense of humor, but because we know the value of tracking your time, IF done right. We Have a Question http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/we-have-a-question http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/we-have-a-question Mon, 27 Oct 2014 05:00:00 +0000 Quote: "The entrepreneur always searches for change, responds to it, and exploits it as an opportunity."  - <a shape="rect">Peter Drucker  </a>    Question: When thinking of building the value of your business, what opportunity for change do you see and how will you respond? Action to Create Value http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/action-to-create-value--sell-m-business--increase-business-value--business-brokerage-midwest http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/action-to-create-value--sell-m-business--increase-business-value--business-brokerage-midwest Mon, 20 Oct 2014 05:00:00 +0000 We have talked about the <a href="/business-coaching-and-consulting/business-owner-newsletter/how-much-is-your-business-worth--sell-my-business--miidwest-business-broker/" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">harsh reality of having a business of value</a> and discussed <a href="/business-coaching-and-consulting/business-owner-newsletter/show-me-the-value/" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">what markets and buyers look for in a business of value</a>. The next logical step is to discover what needs to be in place so your business, as it continues to mature, achieves steady growth, healthy cash flow, and the systemization that creates a business of real value. You could do an internet search and find any number of websites or individuals that can tell you how to create value in a business. The truth is, there is no one way to get it done but there are certain factors in a business of value that are consistent. This week we focus on three factors: Professional Advisors, Coaching, and Action. Show Me the Value http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/show-me-the-value http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/show-me-the-value Tue, 14 Oct 2014 05:00:00 +0000 Last week we talked about how many <a href="/business-coaching-and-consulting/business-owner-newsletter/how-much-is-your-business-worth--sell-my-business--miidwest-business-broker/" target="_blank">business owners bury their heads in the sand when it comes to placing a value on their business</a>. This week we focus on where the 'sweat equity' can make a positive difference in the valuation of your business.The markets and buyers of the world are as diverse as the businesses. This leaves each market and buyer with its own set of criteria and perspective of what value look like. Taking into account those diverse perspectives, this week we look at three core attributes that nearly all buyers are interested in paying top dollar to obtain: Growth, Cash Flow, and Systemization. How Much Is Your Business Worth? http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/how-much-is-your-business-worth--sell-my-business--miidwest-business-broker http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/how-much-is-your-business-worth--sell-my-business--miidwest-business-broker Tue, 07 Oct 2014 05:00:00 +0000 You've built your business with a great deal of hard work, dedication, money, sacrifice, and plain old pig-headed determination. You are really good at what you do, and your business is known for the quality it provides. You have dozens, hundreds, maybe thousands of loyal customers who sing your praises and continue to buy your goods or use your services. You have loyal employees who have been with you for many, many years; and the business has given you and your family a decent living, in spite of some "ups and downs" over the years. You are now getting closer to the "reality of your mortality", the fact that eventually a transition is going to happen, voluntary or involuntary. But as Michael Gerber, best-selling author of the E-Myth books says, "The only sane reason to own a business is to sell it." 74 Years Ago... http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/74-years-ago http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/74-years-ago Tue, 30 Sep 2014 05:00:00 +0000 We have been exploring <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/09/your-sales-process.html" shape="rect" target="_blank">the sale process</a> the last few weeks.  This past week-end one of our coaches, while visiting Coca-Cola Days 2014, found this Sales Training Program from Coca-Cola that was produced in 1940.  WOW is it amazing in its simplicity as the steps for being successful in a sales role are presented!  Using both text and pictures this guide provides the Coca-Cola sales force with the information needed to be a success...and 74 years later it remains chillingly accurate in detailing what is needed to provide both Coca-Cola's customer, the vendor,  and the end user, the ultimate Coca-Cola experience. Team Sales http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/team-sales http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/team-sales Tue, 23 Sep 2014 05:00:00 +0000 7 Foot Bar http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/7-foot-bar http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/7-foot-bar Tue, 16 Sep 2014 05:00:00 +0000 Especially in sales, we see too many people wanting the magic pill. When your business falls behind on its sales goals it hurts. Profits are down, but then again so is cash flow and often times morale.   It's easy to see why everyone looks for that 7 foot bar to jump over, but your best bet is to take a moment and look for that 1 foot bar.  To get started make sure you read "<a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/09/sales-behind-the-curtain-.html" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">Behind the Sales Curtain</a>" and "<a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/09/your-sales-process.html" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">Your Sales Process</a>". Your Sales Process http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/your-sales-process http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/your-sales-process Tue, 09 Sep 2014 05:00:00 +0000 Last week <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/09/sales-behind-the-curtain-.html" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">we looked behind the curtain at pieces of the sales process</a> that should be in place to help your business be more effective and flexible in its sales process. Now, we look to focus on pieces of the Sales Process that are external and the pieces that the client sees, hears, and touches. In the most effective sales processes, these external pieces connect seamlessly, giving the prospect or client the impression that purchasing the product or service is the natural and logical conclusion of the interaction. Pieces of the Sales Process puzzle we are going to focus on this week are scripts, agendas, and sales materials. Sales: Behind the Curtain http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/sales-behind-the-curtain http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/sales-behind-the-curtain Tue, 02 Sep 2014 05:00:00 +0000 Over the last few months, we have looked at a number of different business areas; <a href="http://r20.rs6.net/tn.jsp?e=001d1TepIs0PqUMvMFHp5R3LZB_kkaBWJGvfW7qnxwBnsqTK8U0vBXy9VMNrXF6kKoZJ77wQNjuJwhrkYtpE35hxidSf6lB8pfLjmJguzwgj3aZChvN9iE1a17eslk7WKz7bvLuH34xFEXF400aGzPnlL6TFqZMhphJmTarFsFIZ_-vU2J80QCseyE0NdQ92GQS" target="_blank">Recruiting</a>, L<a href="http://r20.rs6.net/tn.jsp?e=001d1TepIs0PqUMvMFHp5R3LZB_kkaBWJGvfW7qnxwBnsqTK8U0vBXy9VMNrXF6kKoZJ77wQNjuJwhrkYtpE35hxidSf6lB8pfLjmJguzwgj3aZChvN9iE1a17eslk7WKz7bvLuH34xFEXF400aGzPnlBvBOtm7PqiJDPwVlGlkRFOffjhvR4CmtQ==" target="_blank">ead Generation</a>, and <a href="http://r20.rs6.net/tn.jsp?e=001d1TepIs0PqUMvMFHp5R3LZB_kkaBWJGvfW7qnxwBnsqTK8U0vBXy9VMNrXF6kKoZJ77wQNjuJwhrkYtpE35hxidSf6lB8pfLjmJguzwgj3aZChvN9iE1a17eslk7WKz7bvLuH34xFEXF400aGzPnlAGbeM2AP6akD_lcOWvkZhMgZqhkPBaszDplACZ-RiXViClAldqxFngPjikhCVi8MbW5ax5NbgEK0dlMKFmxFbOa11ZQzse90g==" target="_blank">Customer Domination</a>. This month we wanted to go back to a subject near and dear to all of our hearts, Sales. Without sales, businesses wither and die. We also know that creating sales isn't as easy as it may seem. There are steps the business has to take in order to sell its product or service efficiently and with confidence. In the coming weeks, we will look behind the curtain to see the prep work that goes into a solid sales process.   The sales process does not begin with a product or service. It begins with developing the 'behind the curtain' pieces of the process that create a foundation for success. A strong foundation creates opportunities to move forward with clarity, develop and hold accountable employees, and collect business intelligence that will allow for more focused efforts. While there can be many pieces to a strong foundation, here are three that require emphasis. Selling a Position http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/selling-a-position http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/selling-a-position Tue, 26 Aug 2014 05:00:00 +0000 When you're recruiting, especially in a Hiring Drought, there is a need to sell the position and your company. Just like in marketing, if you want leads for an open position you have to know how to attract them. However, there's a danger in over-selling the position. You can chase away good candidate or even worse end up with the wrong candidate if you get too caught up in selling the position. Here are a few tips to help you reach the right balance of selling the position. What needs to change in your recruiting process http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/what-needs-to-change-in-your-recruiting-process http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/what-needs-to-change-in-your-recruiting-process Tue, 19 Aug 2014 05:00:00 +0000 Active Recruiting Methods http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/active-recruiting-methods http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/active-recruiting-methods Tue, 12 Aug 2014 05:00:00 +0000 The E-Myth philosophy states that recruiting is a form of marketing and sales. You are selling not only the position, but the company to potential candidates. Last week we <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/08/why-your-company.html" shape="rect" style="color: #0000ff ! important; text-decoration: underline ! important;" target="_blank">talked about brand and what sets you apart from other companies looking to hire</a>. This week we'll focus on using that brand in strategy to generate candidates. In many companies, the generation of candidates comes down to posting a job ad in the paper, perhaps using the radio, and calling it a day. That can work, but these days when unemployment is once again shrinking you need a more assertive strategy. Here are a few things to consider when creating a strategy for generating candidates: Why Would Someone Want to Work For Your Company? http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/why-would-someone-want-to-work-for-your-company http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/why-would-someone-want-to-work-for-your-company Tue, 05 Aug 2014 05:00:00 +0000 August Spotlight: Is there a Hiring Drought? We're hearing from many of our clients that it's increasingly difficult to find quality candidates for open positions. It's as if the winds have changed and instead of opening a mailbox to hundreds of resumes, as many did during the recession, there are now zero applicants. When hiring, it's easy to focus on things that you cannot control, like the economy, but this month we invite you to join us as we focus on what you can control.        Why Would Someone Want to Work For Your Company?   This week we have one simple question for you to consider when it comes to hiring: "What makes your company so special that candidates WANT to work for you?" You should always be able to answer this question, but in a candidate drought, it becomes even more important. You end up competing for candidates, which often leads to a salary or benefits war. In essence, your company becomes a commodity. There is no perceived difference between working for your company and company XYZ. The road to more qualified candidates starts with what you are offering. Got Community= Lead Generation through Involvment http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/got-community-lead-generation-through-involvment http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/got-community-lead-generation-through-involvment Tue, 29 Jul 2014 05:00:00 +0000 Community involvement is something we see a lot of business owners do when they first get started. We mentioned it in the tried and true article because the activity typically wanes as a business matures. Why? You get busy. You get older. Your kids get older and have fewer activities. The reasons are many, but our focus is not just how "you" can be involved in the community, but how your "business" needs to be involved in the community. Once again, this is a team activity and these ideas should be shared and discussed with your staff. Lead Generation Your Competition Probably Isn't Doing http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/lead-generation-your-competition-probably-isnt-doing http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/lead-generation-your-competition-probably-isnt-doing Tue, 22 Jul 2014 05:00:00 +0000 This month we've looked at lead generation methods that are <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/07/tried-and-true.html" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">tried and true</a> and <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/07/got-leads.html" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">many using technology</a>. This week we're discussing lead generation that is meant to be explosive and creative. Being creative isn't always unique, but can mean using an idea you've seen done successfully and figuring out how your business can do something similar. The ideas this week are meant to be a bit more creative and create a buzz. Like all of this month's articles, we encourage you to get this in the hands of your staff and start talking about what is possible and stop focusing on what is impossible. Consistent Lead Generation http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/consistent-lead-generation http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/consistent-lead-generation Tue, 15 Jul 2014 05:00:00 +0000 How much time does your business dedicate to the act of generating leads?   In many businesses, the answer is shockingly low.  Lead Generation is something that we all know MUST happen, but it's not something that is scheduled or planned.  To create a true lead generation process, your business needs to commit to spending the time necessary for implementation.   We challenge you this week to talk to your team about dedicating the time to go over the ideas we've shared this month and then schedule the time to implement a few that you like for your business Tried and True Methods to Generate Leads http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/tried-and-true-methods-to-generate-leads http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/tried-and-true-methods-to-generate-leads Tue, 08 Jul 2014 05:00:00 +0000 Last week we focused <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/07/got-leads.html" target="_blank">on lead generation ideas using technology</a>. This week we want to take you back. Back to the ideas that were just so good you stopped using them!   These tend to be ideas you used when you first started but got so busy (because they produced sales) that you just stopped using them. The challenge this week is to read them without the assumptions and prejudices that you've built up over time. It will be easy to read the list and say, "been there, done that." We challenge you to take the list to your staff and ask, "How could this work for us?" Using Technology in Lead Generation http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/using-technology-in-lead-generation http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/using-technology-in-lead-generation Tue, 01 Jul 2014 05:00:00 +0000 July Spotlight: Lead Generation Ideas Does your business have more leads than it can handle? If not then you'll want to follow along in July as we explore all types of lead generation ideas.   We'll take a look at using technology for lead generation, tried and true methods, out of the box ideas, and being involved in the community.   Each week we'll have a quick introduction and then the content you really want: IDEAS.   We encourage you to print out these articles, take them to your sales meeting, and encourage your staff to brainstorm ways to implement these ideas.   Using Technology in Lead Generation Whether you're a technology expert or a novice, there are lead generations strategies using technology that can help you grow your business.   Here are a few of our favorites: Not Too Late http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/not-too-late http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/not-too-late Tue, 24 Jun 2014 05:00:00 +0000 The past month we've talked a lot about handling customer service from the stand point of when things are not going right.  We've looked at you <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/06/you-cannot-be-the-most-important-person-in-your-business.html" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">not being the first person to provide answers</a>, <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/06/training-firefighters.html" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">firefighting</a>, and <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/06/when-service-stumbles.html" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">how things are handled when they go wrong</a>.  All of these are necessary steps for providing excellent service, but in order to provide top of the line customer service, you also need to be thinking about how you can be proactive. Customer service isn't always about handling the day to day or when things go wrong, but about going above and beyond.      To be proactive in providing extras such as sending out birthday cards, holiday gifts, welcoming packages or just thank you for doing business with us postcards, you must be organized. It's not the fun side of customer service but it is the critical, behind the scenes work necessary to wow your clients day after day. The two main steps for organizing the service you provide to your clients include: ranking and scheduling. When Service Stumbles http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/when-service-stumbles http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/when-service-stumbles Tue, 17 Jun 2014 05:00:00 +0000 Without a doubt, there will be a time when your company stumbles and your customer is not happy with the service. This means your employees will need to be prepared to interact with an unhappy customer.  It's easy to make the assumption that your staff knows how to handle an upset customer. That assumption might have some truth to it. They know their way to solve problems, which might include years of bad habits. The question is do they know your way? Sure, they might have even seen how you handle it, but do they know how far they can go to satisfy a client? Can they give the client a discount or refund? If they can, how much can they offer? Do they offer the discount first, or is there something that should happen before getting to that point? Training Firefighters http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/training-firefighters http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/training-firefighters Tue, 10 Jun 2014 05:00:00 +0000 Imagine this scenario: Before leaving for vacation, you leave instructions with your staff, "Do not call me unless there is an emergency."  A day into your vacation your phone rings and it's an employee saying that Client X needs you to call them back.  You ask if it's an emergency.  The employee assures you that it is indeed an emergency.  So you take time away from your vacation and call the client back, only to find out it's a simple request that your staff not only can handle, but must handle since you are out of the office.   It's easy to assume that either your employee or your client is calling wolf.  From your point of view, especially since you're on a much needed vacation, this wasn't an emergency.  From the employee's point of view they asked the client very directly, "is this an emergency?"  When the client said yes the employee simply followed your instructions.  From the client's point of view this day to day task was an emergency.  They need it done today whether you're in the office or not. You Cannot be the Most Important Person In Your Business http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/you-cannot-be-the-most-important-person-in-your-business http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/you-cannot-be-the-most-important-person-in-your-business Tue, 03 Jun 2014 05:00:00 +0000 une Spotlight: Customer Domination We all know that customer service is important to any small business. You rely on repeat customers and of course word of mouth, which is directly impacted by the experience your customers have with your business. Yet, as a business grows many business owners struggle to maintain the level of customer service without over-committing their schedule.   There comes a tipping point though. That point in time when your customers' needs outnumber the hours in the day you can devote to providing them with the best service possible. It's that point in time when you start to feel as if your customers are in control of what you do and when you do it. Throughout June we'll be looking at how to transition as your business grows so that customer service doesn't falter, but at the same time you don't feel as if your customers are in charge of your business...   You Cannot be the Most Important Person In Your Business The moment you hire your first employee things should change. This is the moment you are no longer the most important person in your business. Take a moment to think about that. The moment you hired someone is really the moment you started letting go of your business. It's a lot like that moment your child first starts to walk. It's exciting, but at the same time you start to see all the things that could go wrong.   Most business owners manage to hold on to the control by giving employees just enough room to work, but without really allowing them to take ownership of their role. You might notice that there are customers that refuse to get answers from anyone but you, employees interrupt you for simple requests, or worse simply don't take action until you tell them what to do.  You probably know details about every single client call or interaction. You're accessible to clients and employees at any time or day. You'll notice that service starts to slip even though you're working harder than ever. It's exhausting being the most important person in your business. 3 Keys to Cultivating http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/3-keys-to-cultivating http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/3-keys-to-cultivating Tue, 27 May 2014 05:00:00 +0000 After the efforts you have made to <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/05/have-you-decided.html" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">define your harvest</a>,<a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/05/reap-what-you-sow.html" style="color: blue ! important; text-decoration: underline ! important;" target="_blank"> plan for the harvest</a>, and then <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/05/plant-your-plan.html" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">planted the necessary seed</a> to reap your defined harvest, you may think the work is over. No, this is the time to cultivate the growth of your expected harvest by labor and attention. In regards to growing plants, Dictionary.com defines cultivate as: to promote or improve the growth of (a plant, crop, etc.) by labor and attention.   The question then is what are the keys to cultivating? <a href="http://www.e-mythbenchmark.com/what_we_do/emyth-defined.html" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">Michael Gerber, in the best-selling book, The E-Myth Revisited</a>, named this idea of cultivating the Business Development Process. Michael wrote that the Business Development Process is based on the foundation of the following “three distinct yet thoroughly integrated activities: Innovation, Quantification, and Orchestration.” Plant Your Plan http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/plant-your-plan http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/plant-your-plan Tue, 20 May 2014 05:00:00 +0000 <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/05/have-you-decided.html" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">Week one of May you were challenged with the following</a>, “So, decide what it is you want to harvest. It may be as simple as something like this: Over the next (enter time frame here) I expect to harvest (enter your goal here - number of sales, amount of revenue, new position(s) hired, another location opened, etc.).”   <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/05/reap-what-you-sow.html" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">Week two the five steps to help you plan your harvest were introduced</a>.  Now, after defining what it is you want to harvest and working the 5 steps to planning your harvest, let’s explore the planting stage.   The planting stage is where the proverbial “rubber meets the road.” This is where the defining and planning of your harvest meet and begin to happen in real time. Reap What You Sow http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/reap-what-you-sow http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/reap-what-you-sow Tue, 13 May 2014 05:00:00 +0000 <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/05/have-you-decided.html" target="_blank">Last week you were challenged with the following</a>, “So, decide what it is you want to harvest. It may be as simple as something like this: Over the next (enter time frame here) I expect to harvest (enter your goal here - number of sales, amount of revenue, new position(s) hired, another location opened, etc.).” We went on to point out that in subsequent weeks, “we would look at the planning, planting, and cultivating needed to bring in the bumper harvest you expect.” This week we will explore the planning. What Harvest Do You Expect http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/what-harvest-do-you-expect http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/what-harvest-do-you-expect Tue, 06 May 2014 05:00:00 +0000 It is "that" time of the year here in the Heartland of the United States, that time where tractors are being fired up and planters are being filled as they are readied to enter the fields to plant seeds. This doesn't just "happen," this is a task that is born out of a plan that begins with deciding what harvest the farmers want to have at the end of the season. The same should be true of all business owners; they should begin by asking the question, "What harvest do I expect this season?"   By beginning with the end in mind, it helps the farmer decide what preparations need to be made, what seeds need to be acquired, and what needs to happen throughout the growing season to cultivate the planned harvest. It is not as simple as only choosing what seed to plant, tossing it into the field and waiting - that is a great strategy to feed birds but not to harvest a bumper crop. The same is true for your business - what do you expect your harvest to be at the end of your season? What do you need to do to plan for the expected harvest? What seed needs to be planted? What needs to be done throughout the season to cultivate your crop? These are all questions that need to be addressed to help ensure that you harvest what you expected. Branding Done Right: Intention Matters http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/branding-done-right-intention-matters http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/branding-done-right-intention-matters Tue, 29 Apr 2014 05:00:00 +0000 Every business has a brand or going back to our <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/04/branding-question.html" shape="rect">quote and question</a> for this month a personality.  For many small businesses that brand is not intentionally crafted.  It's left to happenstance, and as a result many small businesses are not ready for their Oscar moment or even for the next lead that somehow comes into contact with their business.    This month we've covered a few branding basics:  <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/04/is-your-business-ready-for-an-oscar-moment.html" shape="rect">Uniform</a>, <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/04/branding-the-delivery-process.html" shape="rect">Delivery Process</a>, and <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/04/branding-your-online-presence.html" shape="rect">Online Presence</a>, but the last remaining piece is intention.  We know that as a small business owner you are busy.  You're filling multiple roles on your organizational chart.  You're balancing long hours and frustrations while trying to carve out your personal life.   It's easy to ignore the importance of building a brand, because it's not the squeaky wheel. Branding Done Right: #3 Online Presence http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/branding-done-right-3-online-presence http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/branding-done-right-3-online-presence Tue, 22 Apr 2014 05:00:00 +0000 A quick look through Big Mama's Pizza's website and social sites such as Facebook and Instagram shows that they understand the importance of their online presence matching their brand.  They have a great mix of their products, which we admit, look delicious, but they also make sure that their brand is shown.  It's not enough to have an online presence; you must have an online presence that makes it very clear who you are and what you do. <div>   </div>   It would be very easy to have a pizza place that had an online presence and not be able to easily establish it from the competition.   That's not the case with Big Mama's and they achieve this in very basic ways. Branding Done Right: #2 The Delivery Process http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/branding-done-right-2-the-delivery-process http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/branding-done-right-2-the-delivery-process Tue, 15 Apr 2014 05:00:00 +0000 Another reason it didn't take long for the social media sites to figure out who was delivering the pizza on Oscar night was the distinct look of their pizza boxes. Every time the camera went in for a close up of someone grabbing a slice there was the company's branding strategy. The boxes were recognizable to the people in the area and it didn't take long for the online buzz to start.   Depending on the type of your business, you may not have a tangible product to deliver. That doesn't mean you get to skip this step in branding. In fact, it makes it more important to have a branding strategy for when your product or service is delivered. At the very least, you want your clients to remember who they are working with and if it's acceptable you want to make sure that others know. Branding Question http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/branding-question http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/branding-question Tue, 08 Apr 2014 05:00:00 +0000 Questions: <ul> <li>How intentional have you been in defining the 'image' needed for your brand? </li> <li>What have you done to ensure that the brand you intended is being communicated?</li> </ul> Is Your Business Ready for an Oscar Moment? http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/is-your-business-ready-for-an-oscar-moment http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/is-your-business-ready-for-an-oscar-moment Tue, 01 Apr 2014 05:00:00 +0000 During the 2014 Oscars host Ellen DeGeneres joked about ordering pizza for the famous crowd. Shortly after a man delivering pizza was brought onto the stage and started handing out slices to the stars. After the show it was discovered that this wasn't an act, but a moment for a small business to shine. The pizza delivery came from a local franchise, <a shape="rect">Big Mama's Pizza</a>, and according to interviews given to the Los Angeles Times, the business had no advanced knowledge that it would be delivering to the Oscars let alone on live TV.  <a href="http://youtu.be/L19yjmEwaz0" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">Click here to watch a clip of this moment.</a>    While most businesses won't be handed a free five minute commercial during the Oscar's, it got us thinking. You never know when an opportunity to shine will come for your business.   This month we'll be taking a look at what Big Mama's got right and how you can do the same in your business!   Epic Fails: Failing to React http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/epic-fails-failing-to-react http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/epic-fails-failing-to-react Tue, 25 Mar 2014 05:00:00 +0000 In the past month, we've looked at three recent epic fails in the world of business.  We looked at the <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/03/epic-business-fails.html" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">outrage McDonalds faced</a> when their employee tips didn't add up.  We looked at how <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/03/re-branding-gone-wrong.html" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">JCPenny's customers deserted the company</a> when they tried to shake up the retail world.  And finally we looked at how the media had a field day with the <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/03/social-media-gone-wrong.html" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">hashtag #SochiProblems </a>during the winter Olympics. With each Epic Fail, you might have noticed that what created an EPIC fail rather than just a failure was the failure to react.  <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/03/epic-business-fails.html" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">McDonald's had three ill-advised tips</a> go out and a lot of negative press before pulling the plug on McResources.  <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/03/re-branding-gone-wrong.html" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">JCPenny's watched sales plummet</a> for months before changing it's strategy.   And <a href="http://www.e-mythbenchmark.com/business_coaching_tips/2014/03/social-media-gone-wrong.html" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">Sochi Problems</a> went viral for days before a response was attempted. Epic Fail #3: When Social Media Goes Wrong http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/epic-fail-3-when-social-media-goes-wrong http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/epic-fail-3-when-social-media-goes-wrong Tue, 18 Mar 2014 05:00:00 +0000 The Sochi 2014 Winter Olympics have been billed as the legacy for President Putin as he promised these games were a showcase of what the Russian people can do.  In case you missed it, the first week of tweets, comments, and reports were focused largely on the hotel issues that many members of the media encountered.  These issues ranged from uncompleted rooms, to missing doorhandles, to missing reservations.  The media took to social media using the hash tag #sochiproblems, which went viral.  It was certainly not the message the Games organizers were wanting to spread.  Even the Huffington Post got in on the action with this headline, <a href="http://www.huffingtonpost.ca/2014/02/05/sochi-hotel-fail-photo-tweets_n_4733691.html" shape="rect" style="color: blue ! important; text-decoration: underline ! important;" target="_blank">Sochi Olympics 2014: 15 Epic Hotel Fail In The 'Russian Riviera.'</a> Epic Fail #2: Re-branding Gone Wrong http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/epic-fail-2-re-branding-gone-wrong http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/epic-fail-2-re-branding-gone-wrong Tue, 11 Mar 2014 05:00:00 +0000 J.C. Penney, the once proud department store, had been wallowing in a tough economic and retail time so they made a bold move in 2011 and brought in Ron Johnson from Apple, as CEO, where he has been credited with creating the Apple Store. Given free reign to bring respectability and profitability back to the retail chain, Mr. Johnson embarked on a bold plan to re-brand and refashion both the name and the locations.     Very confident in what he had proclaimed, "the department store system is broken" Mr. Johnson did what many would consider a 180 degree change from what the company had been doing. This was done without testing on a smaller scale; when asked about testing, Mr. Johnson said, "we didn't test at Apple." Doing away with most sales, coupons, and highly popular customer incentives --- sales dropped further. On April 8th, 2013 Ron Johnson was fired from J.C. Penney's; the re-branding and refashioning was an Epic Fail! Epic Business Fails http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/epic-business-fails http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/epic-business-fails Tue, 04 Mar 2014 06:00:00 +0000 Many a business has attempted to do something "new," "different," or "improved" and found that what they believed was a good idea, maybe even a great idea, was truly a failure. Again, and we stress this, it is not because they believed what they were doing was a bad idea, as a matter of fact, they so believed in their ideas that they willingly risked their companies. This month, we are going to look at a few of these failures and explore what could be done to avoid such Epic Fails.   One definition that Dictionary.com has for epic is: of unusually great size or extent. They also have the following for one definition for fail: to fall short of success or achievement in something expected, attempted, desired, or approved. Combining these two words Dictionary.com defines epic fails as modern slang that means: a spectacularly embarrassing or humorous mistake, humiliating situation, etc., that is subject to ridicule and given a greatly exaggerated importance.   During the month of March we will be exploring three Epic Fails, The McDonald's McResource program, JC Penney's re-branding efforts by Ron Johnson, and the Sochi Olympics preparation issues. This week we will dig deeper into the McResource program. Event Marketing: We Have a Question http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/event-marketing-we-have-a-question http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/event-marketing-we-have-a-question Tue, 25 Feb 2014 06:00:00 +0000 Question: What practice and preparation are you and your team doing to ensure an Oscar nominated performance at your next event? After an Event http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/after-an-event http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/after-an-event Tue, 18 Feb 2014 06:00:00 +0000 This month we have been looking at planning and executing a successful marketing plan for a booth at an event or expo. We've followed Jon's story and have discussed the action that will help to mitigate those same results. You are not done yet. The event isn't truly over until you capture the gathered information and follow up on your promotional promise. Ideally, you will have already planned out how to ensure you finish the event strong! During an Event http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/during-an-event http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/during-an-event Tue, 11 Feb 2014 06:00:00 +0000 <div style="text-align: center;">During an Event</div>  Jon’s planning for the event should not have stopped at pre-event activities. To be comfortable with the portrait Jon was painting of his business, Jon should have planned what would happen during the event. Granted, not every possibility can be planned for but Jon could have planned for what he has control over. This includes the Message, the Staff, and the Game. Event Marketing http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/event-marketing http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/event-marketing Tue, 04 Feb 2014 06:00:00 +0000 <div align="center" style="text-align: center;">Before an Event</div> The stage before an event is all about painting a picture. What is the purpose behind your company's involvement in the event? What is it that your company hopes to gain? It could be exposure to other suppliers, lead generation for your product or service, or it could be that having a presence at the event is worth more and does far less damage than not showing up at all. All are viable results. Are they your desired results? Your desired results should include: Attributes of a Great Leader http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/attributes-of-a-great-leader http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/attributes-of-a-great-leader Tue, 28 Jan 2014 06:00:00 +0000 <div style="text-align: center;">Great Leadership Series</div> Perhaps the part of leadership that makes it so tricky to master is that there is no one way to be a great leader.  What works well for one leader is a miserable experience for others.  Leadership is a patchwork of traits that you have to learn to adapt and blend in with your own unique personality.  Our Great Leadership Series focuses on three leaders and the qualities that they have displayed that drives the results.   We challenge you this month to pay attention to your own leadership traits and be prepared to ask yourself some tough questions on how your leadership skills need to change/develop based on the results you want to create.   There are many leaders and many of us have our favorites. Each of us could share what attributes resonate with us as to why those that are our favorites are great leaders. Though there may not be a tried and true "these are the attributes of all great leaders" list, three attributes seem to rise to the top with the leaders highlighted in this month's Great Leaders Series. Leading with Vision http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/leading-with-vision http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/leading-with-vision Tue, 21 Jan 2014 06:00:00 +0000 <div style="text-align: center; text-align: center;">Great Leadership Series</div> Perhaps the part of leadership that makes it so tricky to master is that there is no one way to be a great leader.  What works well for one leader is a miserable experience for others.  Leadership is a patchwork of traits that you have to learn to adapt and blend in with your own unique personality.  Our Great Leadership Series focuses on three leaders and the qualities that they have displayed that drives the results.   We challenge you this month to pay attention to your own leadership traits and be prepared to ask yourself some tough questions on how your leadership skills need to change/develop based on the results you want to create.   There are a number of leaders in today's business world that I would love to work for or emulate in some specific way. The one that stands out most is Elon Musk. With degrees in physics and business, he is quite simply trying to change the world. Electric cars, space exploration and eventually colonization, online point of purchase transfers, and solar power advances are all a part of his stable of life altering endeavors. But that is not the entire story because employees also love to work for him. Why? What makes the experience so transformational? Simply put, Musk has unrivaled vision, unequaled determination, and no fear of failure. Leading with Culture http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/leading-with-culture http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/leading-with-culture Tue, 14 Jan 2014 06:00:00 +0000 <div style="text-align: center; text-align: center;">Great Leadership Series</div> Perhaps the part of leadership that makes it so tricky to master is that there is no one way to be a great leader.  What works well for one leader is a miserable experience for others.  Leadership is a patchwork of traits that you have to learn to adapt and blend in with your own unique personality.  Our Great Leadership Series focuses on three leaders and the qualities that they have displayed that drives the results.   We challenge you this month to pay attention to your own leadership traits and be prepared to ask yourself some tough questions on how your leadership skills need to change/develop based on the results you want to create.   One leader that has always captured my interest is Tony Hsieh of Zappos. This isn’t just because his particular leadership style has a way of capturing headlines with story subjects such as: pays employees $2,000 to quit, sold to Amazon for over one billion, longest customer service call breaks 8 hours, and of course the ongoing mention of creating happiness. No, it’s because it is the only company I can think of that when I have to call their customer service line I actually look forward to the experience. Leading with integrity and guidance http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/leading-with-integrity-and-guidance http://www.benchmarkbusinessgroup.com/business-coaching-and-consulting/business-owner-newsletter/leading-with-integrity-and-guidance Tue, 07 Jan 2014 06:00:00 +0000 Perhaps the part of leadership that makes it so tricky to master is that there is no one way to be a great leader.  What works well for one leader is a miserable experience for others.  Leadership is a patchwork of traits that you have to learn to adapt and blend in with your own unique personality.  Our Great Leadership Series focuses on three leaders and the qualities that they have displayed that drives the results.   We challenge you this month to pay attention to your own leadership traits and be prepared to ask yourself some tough questions on how your leadership skills need to change/develop based on the results you want to create.