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Web Marketing: Social Media and SEO - 2014 Archive

Some say the world of marketing is changing with social media and search engine optimization growing in importance.  The truth is marketing is still marketing, but the channels are different.  As a business owner, you don't need to be an expert on web marketing, but you do need to know how it can and will impact your business.  Below are a collection of articles on web marketing, social media, and search engine optimization from our weekly Business Owner Insights.

Epic Fail #3: When Social Media Goes Wrong

The Sochi 2014 Winter Olympics have been billed as the legacy for President Putin as he promised these games were a showcase of what the Russian people can do.  In case you missed it, the first week of tweets, comments, and reports were focused largely on the hotel issues that many members of the media encountered.  These issues ranged from uncompleted rooms, to missing doorhandles, to missing reservations.  The media took to social media using the hash tag #sochiproblems, which went viral.  It was certainly not the message the Games organizers were wanting to spread.  Even the Huffington Post got in on the action with this headline, Sochi Olympics 2014: 15 Epic Hotel Fail In The 'Russian Riviera.'

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