Benchmark Business Group

Optimal Outcome Insights

Since 2006, Benchmark Business Group has worked extensively with insurance agents, financial advisors, field leaders and professionals in the financial services industry. Our newsletter Optimal Outcome Insights provides additional value to financial services professionals in short and thought-provoking articles with practical insights. Delivered to your inbox on the 1st and 3rd Tuesday of each month, these insights will challenge you to design your Agency to achieve optimal results. You can sign up here or read published Optimal Outcome Insights below.

If you don’t find an article to meet a particular need, you can rely on our Business Owner Insights articles, found here. Most Agency owners sign up to have both delivered to their inbox, giving them one article a week to assist them in achieving better results.

Sales Prospecting
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Overcoming Objections

In the financial services industry, you’ll hear a lot of objections as to why someone doesn’t have the time to sit down with you or why they are not going with your recommendation. Objections are a part of the industry that you can’t change. Some objections are real. A prospect...
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September Is Life Insurance Awareness Month

Welcome to Life Insurance Awareness Month! By intentionally focusing on life insurance awareness, September is usually a great month for financial services professionals. In many companies, the buzz about life insurance may include more engaging content, contests and conferences to get you and your team motivated. This intentional focus creates...
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Developing Soft Skills

What do the greatest salespeople have in common? There’s many answers to this question, such as: they tell great stories, they uncover and help solve needs, they are likable, they can talk to anyone, and they connect and build relationships. Overall, the skills that one would use to describe a...
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Are You Over Zoom Meetings?

Zoom Exhaustion. In current times, we have heard from many financial services professionals that they are exhausted by the number of Zoom meetings on their calendar. Yet, at the same time, they can’t wait to be back to face-to-face meetings. It’s not the number of meetings that’s exhausting, it’s the...
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If You Aren't Cross-Selling You Are Letting Down Your Clients

The benefits of cross-selling are widely known. It helps boost sales! Clients with more products are less likely to change companies. It costs less to sell to current clients than it does to prospective new clients. It’s easier to sell to existing clients than someone brand new. Yet, cross-selling is...
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COVID Prospecting

How do you prospect, in a world where social distancing is the new norm? Networking, stopping into businesses to introduce yourself, and being involved in the community has changed overnight. Many financial services professionals are asking, “What does prospecting look like now?” Yes, things are different, but for the most...
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Balancing Your Service Efforts

In the Financial Services industry, the division between sales and service is a fine line that is often blurred. Sometimes, the blurring of the line is an opportunity for the service team to sell. Although most of the time the blurring happens the other way. Service bleeds into the times...
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Creating Dashboards For Your Business

In the financial services industry, there’s always a focus on numbers. Revenue numbers. Prospect numbers. Conversion numbers. Numbers can be discussed so often they lose any real meaning. Yes, you’re making progress, but how many reports do you have to look at to find out your metrics? How easy is...
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Is It Time To Readjust Your Numbers?

In sales, each person has their own formula for reaching their sales goals. It is easy to assume that your formula is always the same, but it may need to change based on factors such as the economy and even your own skill set. With so much going on in...
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Compelling Reasons to Meet

With current quarantine and social distancing practices in place, financial services businesses have both an opportunity and a problem. The opportunity is that your prospects and clients have more “free” time than ever before. The usual activities that make it hard to get prospects and clients to commit to a...
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