Benchmark Business Group

Optimal Outcome Insights

Since 2006, Benchmark Business Group has worked extensively with insurance agents, financial advisors, field leaders and professionals in the financial services industry. Our newsletter Optimal Outcome Insights provides additional value to financial services professionals in short and thought-provoking articles with practical insights. Delivered to your inbox on the 1st and 3rd Tuesday of each month, these insights will challenge you to design your Agency to achieve optimal results. You can sign up here or read published Optimal Outcome Insights below.

If you don’t find an article to meet a particular need, you can rely on our Business Owner Insights articles, found here. Most Agency owners sign up to have both delivered to their inbox, giving them one article a week to assist them in achieving better results.

Sales Prospecting
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Do You Struggle With Delegating?

In any financial services agency, the ability to delegate is vital. Delegating tasks makes your business scalable. If you feel you must handle all tasks on your own, your business can’t grow past your own capacity. Delegating also helps avoid burnout. If you try to handle it all on your...
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What’s on your stop doing list?

Most financial services professionals have a to-do list that is a mile long. There are clients and prospects to call. Reports to review. Service work to complete. Employees to manage. And, several fires waiting for your attention. The list of what you need to do is rarely short. Today, we...
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Yes, You Can Effectively Prospect in 15 Minutes!

In the financial services world, there’s a focus on sales numbers. You probably know what numbers you want to hit and most likely have a good understanding of what revenue should be generated by which product line. Most of you probably know the breakdown of those goals by month and...
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Cross Selling Creates A Win For Your Client

In the world of financial services cross-selling is a skill that most will easily agree is important, yet isn’t always mastered. The benefits from an agency’s point of view are clear. Clients who have multiple product lines are less likely to leave which increases retention. Lead conversion is easier, and...
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Overcoming Objections

In the financial services industry, you’ll hear a lot of objections as to why someone doesn’t have the time to sit down with you or why they are not going with your recommendation. Objections are a part of the industry that you can’t change. Some objections are real. A prospect...
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September Is Life Insurance Awareness Month

Welcome to Life Insurance Awareness Month! By intentionally focusing on life insurance awareness, September is usually a great month for financial services professionals. In many companies, the buzz about life insurance may include more engaging content, contests and conferences to get you and your team motivated. This intentional focus creates...
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Developing Soft Skills

What do the greatest salespeople have in common? There’s many answers to this question, such as: they tell great stories, they uncover and help solve needs, they are likable, they can talk to anyone, and they connect and build relationships. Overall, the skills that one would use to describe a...
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Are You Over Zoom Meetings?

Zoom Exhaustion. In current times, we have heard from many financial services professionals that they are exhausted by the number of Zoom meetings on their calendar. Yet, at the same time, they can’t wait to be back to face-to-face meetings. It’s not the number of meetings that’s exhausting, it’s the...
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If You Aren't Cross-Selling You Are Letting Down Your Clients

The benefits of cross-selling are widely known. It helps boost sales! Clients with more products are less likely to change companies. It costs less to sell to current clients than it does to prospective new clients. It’s easier to sell to existing clients than someone brand new. Yet, cross-selling is...
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COVID Prospecting

How do you prospect, in a world where social distancing is the new norm? Networking, stopping into businesses to introduce yourself, and being involved in the community has changed overnight. Many financial services professionals are asking, “What does prospecting look like now?” Yes, things are different, but for the most...
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