Benchmark Business Group

Optimal Outcome Insights - 2018 Archive

Connect to the Why

The power of your WHY drives all your decisions. It is the heart, soul, desire and passion you have to achieve something through your business and life. Your WHY provides the inspiration to take action to realize results.
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Are you too busy for a head start?

At the beginning of this year we talked about how lead generation can be a silent killer in your business. This is a reminder. 

We know it's a busy time. You're still trying to reach goals for this year. And, as a business owner, you have end of the year items to wrap up. Of course, there's also a need for personal time with family and friends for the holidays.
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I Always Follow Through

Golf pros will tell you following through with your swing is critical. The key is to do it consistently so your game can be more dependable.
 
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What you say may hurt your business

As a baby, we learn how to say words, form sentences, and start to learn how grammar works. As we mature, we begin to understand how to use words to motivate and persuade others.
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Keep the Momentum Going All Year

Do most of your sales happen in the 4th quarter? If so, you are not alone. In fact, most financial services professionals have their biggest revenue-generating months in the last quarter. And, several agents and advisors have the majority of their annual revenue generated in these last months. 
 
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Promise-Based Selling

Before a prospect becomes a client your business makes a promise to them. In some businesses that promise is implied in the sales process. Preferably, it's clearly stated and used as part of the sales process.
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The Flow of Money

In the financial services industry, the focus is often on where the next sale is coming from without taking a step back to look at the big picture.
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