Be Clear On What You Do
It’s easy to assume that your potential clients understand what it is you can do for them.
But the mistake with that assumption is that they may not have reached that phase of buying yet.
They may be ignoring the problem, or the problem just hasn't caused enough pain for them to seek a solution yet. The key is for them to know about you when they are ready to find the solution for their problem.
Below are some great resources to help you think about and improve upon how you can communicate the benefits of what you offer through your marketing and sales efforts:
Understanding the Purchase Decision Chain
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