Since 2006, Benchmark Business Group has worked extensively with insurance agents, financial advisors, field leaders and professionals in the financial services industry. Our newsletter Optimal Outcome Insights provides additional value to financial services professionals in short and thought-provoking articles with practical insights. Delivered to your inbox on the 1st and 3rd Tuesday of each month, these insights will challenge you to design your Agency to achieve optimal results. You can sign up here or read published Optimal Outcome Insights below.
How often do you meet with your team members? In the financial services industry, it’s not unusual for leaders to skip meetings with their team. We hear excuses such as we’re too busy to meet, or a client called or we talk every day, leading to internal meetings being scheduled...
When it comes to life insurance, one common element tends to keep financial services professionals from reaching their goal. And that one common element is their own comfort zone. Talking about life insurance isn’t exactly comfortable for most people. In order to talk about death benefits you have to approach...
Everyone knows the benefits of cross-selling. It increases revenue. It creates customers that are less likely to leave. It protects clients. Your employees might even see it as a way to earn additional commission. Yet, many agencies still struggle to get their team on board with cross-selling. In fact, we...
Imagine taking your car to a mechanic for a specific problem and having them realize that another problem is lurking on the horizon. Would you want them to tell you? To educate you on your options? Even if you choose not to take action to solve the problem today, how...
There’s a lot to consider when it’s time to hire. You have to decide what the position needs to do, how much you’ll pay them, where to advertise, and so much more. Yet, one question that often gets overlooked is, “How does our company stand out from other companies competing...
What do you do if a sales appointment is cancelled? Or even if you don’t have the number of ideal sales appointments on your schedule for this week? If you’re like most people in the financial services industry the answer is probably something similar to, “Well, I always have work...
“I would, but compliance…” In the financial services industry compliance is a very real set of rules that need to be followed. However, compliance is also used a scapegoat for not doing or only doing a bit of marketing, because of the hassle of going through compliance. Compliance can feel...
How referable is your agency? It’s no secret that referrals are important in the financial services industry. Not only do they cut down marketing costs, but they help increase closing ratios as the new prospects come to your business with built-in trust. Yet, as well known as this is, many...
In the world of Financial Services social media is often still viewed with skepticism. Although there’s a lot more leeway now than even a few years ago, we work with a lot of financial advisor professionals that still stay clear of social media because of compliance. And on one hand,...
We hear from many Financial Services agents that they tend to “wing” life insurance sales. Sure, there are tools like fact finders, personal needs assessments, and agendas that can be used, but many agents seem to prefer a more natural conversation when it comes to selling life insurance. They feel...
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