Benchmark Business Group

Business Owner Newsletter

Cultivating Life-Long Customers

Douglas Adams once stated, "To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity." A core truth in business is that meeting your customers' needs is synonymous with meeting your business's needs. The key lies in cultivating a...
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Thank You

Every small business has a unique journey and a narrative woven into the fabric of its existence.  The local enterprises that grace our communities, whether it's the cozy cafes, boutique shops, those who build our buildings, streets, and homes or those financial services professionals who protect our assets each...
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Be Clear On What You Do

It’s easy to assume that your potential clients understand what it is you can do for them. But the mistake with that assumption is that they may not have reached that phase of buying yet. They may be ignoring the problem, or the problem just hasn't caused enough pain for...
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