Benchmark Business Group

Branding Question

April 8, 2014

Quote: "You now have to decide what 'image' you want for your brand.  Image means personality.  Products, like people, have personalities, and they can make or break them in the market place." - David Ogilvy

 

Questions:

  • How intentional have you been in defining the 'image' needed for your brand? 
  • What have you done to ensure that the brand you intended is being communicated?

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