Benchmark Business Group

Consistent and Persistent

January 4, 2010

In essence, if we want to direct our lives, we must take control of our consistent actions. It's not what we do once in a while that shapes our lives, but what we do consistently.- Tony Robbins

As you engage in the annual ritual of reviewing the year that has passed and designing the year ahead, we at E-Myth Benchmark and the Benchmark Coaching Center encourage you to weave two words into your business strategies; consistent and persistent.  Marketing experts understand and advocate that companies be both consistent in their marketing message and persistent in their advertising activities.  They know by experience that inconsistent messages and scattered advertising initiatives will not yield the returns that consistent messaging and persistent advertising provide.

Marketing is only one area of your business that will benefit by applying the consistent and persistent philosophy.   Leadership disciplines, financial monitoring, lead generation activities, customer service initiatives and management practices also need consistent and persistent attention to ensure key activities are steadily taking place. Common business activities that suffer from lack of consistent and persistent activity are:

- making phone calls to customers or prospects
- asking for testimonials and referrals
- doing the detail work that adds value to your customers experience
- communicating with your customers
- advertising
- updating websites and social networking sites
- carving out time to focus on strategic business development
- designs for new products and/or services
- one-on-one meetings with employees

To avoid looking back at 2010 and using the words; "if only I would have", take the time now to identify initiatives in your business that need consistent and persistent activity. Follow these three easy steps for identifying what your business needs to focus on consistently and persistently.

Step One:
Answer (on paper) the following questions about the past 12 months:

  • What did I say I was going to do, but never got around to doing? (you may want to exchange the word "I" for the words "my business")
  • What did I start doing, but never finished?
  • What did I learn about but didn't put into action?
  • What did I see or admire that I want to incorporate into the coming year?
  • What worked last year that should become a consistent and persistent activity?

Step Two:
After reviewing the step one results, complete the following sentences:

  • Looking back at the past 12 months my business would have benefited if I only my team had...
  • Looking at the opportunities over the next 12 months my business will benefit if I or my team take the following actions...

Step Three:
Using the results of step one and two:

  • Make a list of the priority business activities and actions you and your business must be consistent and persistent in over the next twelve months.
  • Break the listing down into action items and give each action item a deadline date for completion.
  • Looking at the completion deadline dates identify a start date for each action item, the date you will begin to take action in order to meet the completion deadline.

Once you have completed your listing, using the timelines you have established for the action items, block time out of your calendar, and that of your team, to ensure your business is consistently getting what it needs as a result of you and your team being persistent in honoring your calendared time!

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