Benchmark Business Group

Refer-Able Question

September 20, 2016

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"Do what you do so well that they will want to see it again and bring their friends."  ~Walt Disney
Our thoughts:
This month we are focusing on how to be referable. Many businesses focus only on asking for referrals, or working with their team to build referral skills, or worse, nothing at all. Instead of working on the "skills" needed for referrals this month, we want you to focus on how your business is designed to be referable. This means making sure customer experiences are consistent, systematic, and you know who is referring you to others.  By understanding how your business is designed to generate referrals, you can control the experience and increase the number of referrals your business receives.
What does your business do so well that customers come back again and again with friends?

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