Benchmark Business Group

Referral Quote and Question

July 8, 2013

Last week we focused on creating a referral strategy and discussed the importance of proactively asking for referrals. Another important element of creating a referral strategy is making sure your business creates a quality experience that your customers are excited for their family and friends to experience.  This week we challenge you to think about these quotes and their corresponding questions that focus on both elements of a successful referral strategy: the habit of asking and creating the experience.


Quote: "We are what we repeatedly do. Excellence, then, is not an act, but a habit." - Aristotle


Question: What habit does your business need to establish in order to create an excellent referral strategy?



Quote: "Do what you do so well that they will want to see it again and bring their friends." - Walt Disney


Question: How is your business reflective of the Disney experience?

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