Benchmark Business Group

Connect to the Why

December 4, 2018

The power of your WHY drives all your decisions. It is the heart, soul, desire and passion you have to achieve something through your business and life.

Your WHY provides the inspiration to take action to realize results.

It is WHY you do what you do.

Do you feel energized in owning your business? Feel rewarded for helping people? Are you clear and excited about the future you are building?

In other words, are you connected to your WHY?

OR, are you more in tune with the burn out, stress, and daily minutia of business ownership?

Think back to the last time you were connected to your WHY. You're probably remembering the energy and the heightened sense of purpose it brought. How long has it been since you had that passion? How long has it been since you were really connected to your WHY?

If staying connected to your WHY is that powerful - and it is - why do so many Financial Services professionals lack a way to stay consistently connected to the very power source that fuels their activity and drives results?

Keep your WHY alive!
To stay connected and inspired by your WHY, it takes intention and a business designed to keep it alive. The solution is as simple as - Dream, Document and Share.

  • Schedule time to dream: many owners only focus on tackling day-to-day tasks, putting out fires, and making the next sale. However, for long term results, investing the time to dream, imagine and reflect gets you reconnected to your WHY.
    • The result - Your business will be more focused on results because it will have a leader who is clear on the vision.
  • Write it down: take pen to paper or fingers to the keyboard, and start writing or typing. It doesn't matter the format or style, the important thing is to get your WHY out of your head and documented. Documenting makes it more real and tangible.
    • The result- Your WHY will be out of your head and when it is in front of you to see and read, you will be more committed to making it happen.
  • Share it: when you are clear on your WHY it is important to share it with others. Share it with your team, clients, and anyone else involved with your business. When you share your WHY, your passion for it will come through and it will draw others in.
    • The result - When others know your WHY they are more likely to have a desire to do business with you. Your clients will feel and understand your commitment to them and your team will want to be a part of putting it into action.
When you are consistently connected to your WHY, you will envision the path you need to take; will have clarity on everyday decisions; and be the leader your business needs. Staying connected to your WHY will enable you to create a business that is the gateway to a better life.
Challenge: Our challenge to you is to set aside the time to Dream, Document and Share your WHY.
And don't forget to let us know how it worked for you, we want to hear your ideas, progress, and results. 

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