What Can You Do In 15 Minutes?

In the fast-paced world of financial services, time is a precious commodity. Many professionals find themselves overwhelmed by a constant stream of tasks, leaving little room for core activities. However, even short bursts of time can be harnessed to drive significant results.

It’s why we created Prospecting in 15, a framework, for using 15 minutes a day to prospect. And at first, it may seem like 15 minutes isn’t enough time to get anything done, which is why if a meeting ends early, or you schedule 15 minutes in between meetings the time is often filled with non-core activities such as checking your email, looking at texts, or even checking your social media accounts. Typically service tasks will take over, because it’s “just 15 minutes.” 

By dedicating just 15 minutes each day to focused work, you can achieve remarkable outcomes. This approach is particularly effective for activities like prospecting, which often require consistent effort but can be easily overshadowed by service tasks. 15 minutes doesn’t seem like a lot of time, but that’s because most people are not prepared to take advantage of 15 minutes.

This week we’re asking you to challenge the way you think about short bursts of time because they can, and should, be powerful for your Agency. In 15 minutes, if you’re ready to go, you could send 5 prospecting emails inviting your hot leads to a meeting with you to discuss their needs.

The barrier that most people run into is that they are not ready to take advantage of those short bursts of time. Instead of sending those prospecting emails they are looking for their leads or trying to figure out what to say. Imagine though if your leads were organized. If your templates were ready to go making it easier to know what to say without having to reinvent the wheel.

In the financial services industry, every minute counts. By implementing the 15-Minute Framework, you can transform seemingly insignificant time gaps into powerful productivity boosters. Remember, it's not about the quantity of time, but the quality of your focus. So, what will you accomplish in your next 15 minutes?

So, again we ask you, what can you do in 15 minutes?