Benchmark Business Group

Put on “Buyer's Glasses” to more clearly see how Buyers will look at your business.

April 16, 2018

Buyers look for businesses that are already providing value to the owner.

As you prepare your business for sale (and you should always be preparing your business for sale!), your most valuable tool is a new pair of glasses - the "Buyer's Glasses."

With Buyer's Glasses on you can take a closer, more critical look at how buyers will view your business. 
  • Will I be buying a business or a job? How much time will I need to put into the business?
  • How dependent are the customers on the owner?
  • How dependent are sales on the owner being there?
  • Is this business overly reliant on a key employee, vendor, or customer?
  • Will the owner stay around to help transition the business?
  • Is there anything unique that distinguishes this business from its competition?
  • What will my return on investment be?
  • Are the assets worth enough to get a bank loan to buy the business?
  • How much opportunity is there to grow sales to existing customers, or add new customers?
  • If I buy, will I still need to put in more cash for inventory or labor in order to keep the business running?
  • Are their legal or environmental liabilities to consider?
  • How recently was the technology updated?
  • Are there documented operating systems?
  • What is the online presence of this business; social media, website, customer or employee reviews?
When you are able to see your business as if you were considering buying it, you will more clearly see what needs to be different in order for a buyer to offer you top dollar.

Put on your Buyer's Glasses and don't wait too late to design your business to ensure you realize maximum value!

To get a clear look at your business through the Buyer's Glasses - get your Value Builder Score. Created by the author of the best-selling book, Built to Sell, by John Warrillow, it only takes 13 minutes and will give you an immediate view of your business through the Buyer's Glasses.

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