Benchmark Business Group

What is My Business Worth and Why?

June 27, 2022

It’s inevitable – you and your business will eventually separate. Most business owners want to leave at the height of success and reap the rewards of the hard work and long hours they’ve put into their business, yet most don’t know what their business would sell for today.

Business owners know the value of a gallon of gasoline, the value of the car they put the gasoline into, the value of their home in today’s market and the cost of materials and labor to produce their company’s products and services. Yet over 90% can only guess at the market value of their business.

The most important number for a business owner to know is the market value of their business. That number should be followed by the most important question a business owner should ask. Why is that number the value of my business?

Understanding what drives the value of your business means you have the power to increase business value. Market value of your business is not a number you want to guess at, it’s a number you want to be confident in.

Two things:

1. Know the Market Value of Your Business

2. Know What Drives Your Business Value

There are 8 Drivers of Value you have the power to influence. Knowing how your business scores in each of these gives you the ability to prioritize how you can increase the value of your company.

A quick 15 minute survey will provide you an unbiased assessment of business value that are within your control to influence. If you don’t already know the value of your business in today’s market – FIND OUT! This is non-negotiable. You can’t change what you don’t know.

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