Benchmark Business Group

Are you too busy for a head start?

November 20, 2018

At the beginning of this year we talked about how lead generation can be a silent killer in your business. This is a reminder. 

We know it's a busy time. You're still trying to reach goals for this year. And, as a business owner, you have end of the year items to wrap up. Of course, there's also a need for personal time with family and friends for the holidays.

Because it's crunch time, lead generation is one of the easiest elements of your business to let slide. We know it isn't easy, but we also know that, especially in the financial services industry, what you do in the next few weeks sets the first quarter of the new year up for success - or it doesn't.

No matter how many sales you need right now, your business will also need a full pipeline on January 1st. Don't allow your business to become too busy for a head start.

Go back to the basics:  
You've got this. You can finish out this year strong and set yourself up for success in the new year. Just remember, you can't go full speed ahead all day every day. It will lead to burnout. Instead, stop and take time to design a business model that works consistently without the peaks and valleys.

Peaks and valleys are often considered the norm in sales and the financial services industry, but the truth is your activity creates those peaks and valleys. Design your schedule. Monitor your activity. And eliminate the stress and burnout.

If you need help getting there, give us a call to discuss how we can collaborate with you to design your business to reach your Optimal Outcome. Ask us about Prospecting in 15 Minutes and how your team can use 15 minutes a day to create a robust prospecting strategy.

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