Benchmark Business Group

Client Service - 2013 Archive

How well does your business keep it's promise to customer's?  Client service or customer service is all about delivering on the promises that you make.  If you deliver your promise well and customers are happy it often leads to referrals and repeat business.  If you fail to deliver your promise it often has an immediate negative result and long term results that can impact the success of your business.  It's vital for small businesses to be able to deliver an outstanding client service.  Below are a collection of articles on client service from our weekly Business Owner Insights.

Double Vision

Before jumping into this week's article we wanted to take a moment to thank each of you for making the time to read our thoughts each week.  We know that as business owners you don't have spare time and we truly appreciate every moment that you choose to spend working with us on building your business.  We wish you, your staff, and your family a Happy Thanksgiving.

 

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Does Your Frequency Need Adjusting?

This week we'd like you to set aside all of your doubts and concerns for just a moment and step into the dreaming room with us. Take a moment, stretch your imagination, and think about the customer contact strategy you'd put in place for your customers if time and money were not an issue.  

 

You probably have some great ideas, but why don't they get implemented?   Because time and money are realities that business owners are constantly balancing against each other. While we like to hear that anything is possible the truth is some things simply are not possible, right now.  

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Do I or Don't I: Holiday Cards

This month we're focusing on client contacts and what better place to start than the Holiday cards that will soon be filling up your mail box. Many businesses are rightfully asking: Should we send a holiday card this year? And if so, do we mail it or will an email work just as well?

 

The truth is that there is no right or wrong answer. Instead of getting caught up in the "do I" or "don't I" battle, focus on the following three questions. Once you're finished, the answer to the original question should be clearer.

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