Epic Business Fails
Many a business has attempted to do something "new," "different," or "improved" and found that what they believed was a good idea, maybe even a great idea, was truly a failure. Again, and we stress this, it is not because they believed what they were doing was a bad idea, as a matter of fact, they so believed in their ideas that they willingly risked their companies. This month, we are going to look at a few of these failures and explore what could be done to avoid such Epic Fails.
One definition that Dictionary.com has for epic is: of unusually great size or extent. They also have the following for one definition for fail: to fall short of success or achievement in something expected, attempted, desired, or approved. Combining these two words Dictionary.com defines epic fails as modern slang that means: a spectacularly embarrassing or humorous mistake, humiliating situation, etc., that is subject to ridicule and given a greatly exaggerated importance.
During the month of March we will be exploring three Epic Fails, The McDonald's McResource program, JC Penney's re-branding efforts by Ron Johnson, and the Sochi Olympics preparation issues. This week we will dig deeper into the McResource program.
