Benchmark Business Group

Positioning and Branding - 2013 Archive

Every business has a brand.  Successful businesses intentionally craft their brand and position their business in the mind of the client.  As a small business you might not have the marketing budget of the big names, but that doesn't mean that you can't create a winning branding strategy.   Below are a collection of articles on branding and positioning your business from our weekly Business Owner Insights.

3 Keys to Getting Your Business Recognized!

 Have you ever found yourself standing in a book store or novelty shop looking at one of those pictures with an image hidden in the graphics? You stare, and stare, and stare at one point in the picture until the image shows itself. In today's small business climate, getting your business recognized can be like staring into that picture. Customers make thousands of choices everyday that decide the success or failure of small businesses and it is up to you to bring your business into focus. How do you make your business standout? What is different about what you do and how you do it that drives customers to your door? What are you doing to get the name of your business out to your potential customers?

As Michael Gerber pointed out in "The E-Myth Revisited," you have to know who your customers are and what they want from your business. In the following bullets, you will gain a high level view of how to get your business recognized by your customers, their friends and the surrounding community.

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