Benchmark Business Group

Sales

Insights on the activities that drive the process of collaborating with and managing the decisions of qualified leads to purchase products and services.  These are great articles for Financial Advisors, Sales Associates, and Service Associates.  Examples: Prospecting, Cold Calling, Your Sales Process, Sales Techniques, etc.

November 19, 2019

A common sales mistake is asking for too much, too soon. Especially in financial services, your sales process has many steps where a prospect needs to make a decision to continue. For instance, a new lead has to make the decision to say yes to talk to you. Then ideally,...
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October 15, 2019

Improving sales skills is a hot topic in the Financial Services industry. There are hundreds of classes and books around the subject, including our own material, which we recommend. Yet, one of the easiest and simplest ways to improve sales skills is often overlooked. To see the value of it,...
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September 17, 2019

Since this is Life Insurance Awareness Month we want to spotlight a well-known, but often skipped, technique to improve your sales skills. We are referring to the dreaded "Call Audit" using recorded calls. It’s a technique that many dislike. And while we understand that it can be uncomfortable to listen...
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September 3, 2019

Welcome to Life Insurance Awareness month! When the general public hears “life insurance” they immediately think about the benefits that occur once they’ve passed away, or Death Benefits. What most people, not immersed in the industry, often don't know about - or discuss - are Living Benefits. Both need to...
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August 6, 2019

Most financial services professionals don’t want to come across as pushy or even aggressive. This leads to very laid back and sometimes even passive sales techniques. The problem with a passive sales technique isn’t just that sales are left on the table. The problem is that prospects and clients have...
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July 2, 2019

Every agency has its own language. Words and phrases that only you and your team use with each other; never outside the office or around a client. This language develops and evolves over time. Your language might be shaped by professional experience, for instance you might choose to have your...
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May 23, 2019

In the Financial Services industry, the conversation between sales teams and managers is often informal and even casual. We often hear, “We’re a small business, we know what’s happening.” Yet, we find that many financial services professionals are not having the right conversations with their sales team. Yes, they talk...
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May 7, 2019

It Starts with Your Client’s Expectations. When a client agrees to be your client they have a reasonable expectation that you will help them take care of their needs. They expect your team to be the experts. Which includes identifying risks and opportunities the client may not even know exists....
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April 2, 2019

As a professional in the financial services world, you’ve probably covered and discussed sales many times in your career. We all know it’s important. It’s widely accepted these days that it’s a skill that can - and should be - developed, but where do you start? Whether you’re looking to...
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March 19, 2019

How many leads do your prospecting sources send your way each month? If you’re like most agencies the answer is not enough. Most would welcome new leads and new business, especially if they come from a recommendation. Yet, most agencies are not set up to create and nurture successful prospecting...
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