Benchmark Business Group

Sales

Insights on the activities that drive the process of collaborating with and managing the decisions of qualified leads to purchase products and services.  These are great articles for Financial Advisors, Sales Associates, and Service Associates.  Examples: Prospecting, Cold Calling, Your Sales Process, Sales Techniques, etc.

The Assumption Trap: How Asking Questions Protects Your Agency

In the fast-paced world of insurance, juggling client needs, service requests, quotes, and workflows means mental shortcuts are inevitable and allow us to make quick judgments and solve problems efficiently, reducing the need for extensive analysis and calculations. But the shortcut of assuming – accepting something as true without proof...
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Beyond Chocolates And Roses

Valentine's Day. A time for hearts, flowers, and…financial planning? While it might not seem like the most natural connection, this holiday offers a unique opportunity for financial professionals to connect with clients and prospects on a deeper level, emphasizing the importance of love, legacy, and financial security. This isn't about...
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Service Through Selling: A Core Obligation for Financial Professionals

We believe that financial services providers have a fundamental obligation to their clients: to protect their financial future. This includes identifying risks and opportunities and offering appropriate solutions. You might call this “cross-selling,” but in Optimal Outcome we call this approach "Service Through Selling." The difference is the mindset your...
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