E-Myth - Page 2

Can your business afford to ignore leads that are looking for a place to spend their money? Consumers are becoming web savvy and turning to their favorite search engine to help decide where they want to spend their money. And if your leads are turning to search engines, then you need to know how to influence those searches.

Search Engine Optimization, commonly referred to as SEO, is the way you can influence how easy it is for your leads and your customers to find your business via search engines. Put simply, SEO is a marketing strategy for the internet age, yet it is often overlooked by business owners. Why? Many business owners view SEO mainly from a tactical point of view. It is shrouded in a web of jargon that can be down right frustrating and thus easy to discount by saying, "It's not for me." Granted there is a technical side to SEO, but more importantly, SEO is a marketing strategy that when neglected or ignored can cause you to lose out on leads and revenues.

The secret to success in anything—business, sports, raising a family, pursuing a hobby, or whatever—begins and ends with attitude.  To say it another way, your point of view will determine how you see things, how you think about things, how you react to things, and how you act upon them.  The success of businesses that have had the extraordinary advantage of an E-Myth Business Coach, and indeed the success of the E-Myth Mastery Program itself, can be attributed to a point of view.  We call it simply the “E-Myth Point of View”, or in shorthand, the EMPOV.

There are five core principles that make up the EMPOV.  The first is the Principle of Life, which begins with the simple premise that your life is really your only business.  The purpose of starting and owning a business is to give you more life, however you may define that.  It could mean more money, more freedom, more enjoyment, more time to spend with your family or friends, more satisfaction from doing what you love, more control over your destiny, and so on.  Most business owners, however, find themselves experiencing just the opposite.  Instead of having a business that gives them more life, they have a business that is literally consuming their life!  They’re not really running their business…their business is running them.  Is your business giving you more life?