Marketing

This week we'd like you to set aside all of your doubts and concerns for just a moment and step into the dreaming room with us. Take a moment, stretch your imagination, and think about the customer contact strategy you'd put in place for your customers if time and money...

It’s easy to assume that your potential clients understand what it is you can do for them. But the mistake with that assumption is that they may not have reached that phase of buying yet. They may be ignoring the problem, or the problem just hasn't caused enough pain for...

It’s been a few days since the Super Bowl. And we’ve had time to discuss whether we liked the commercials or not. Without a doubt the Tubi ad that "tricked" millions of viewers into looking for their remote garnered a lot of attention. Some thought it was funny and some...

Even though it’s not new, many small business owners still struggle to determine how or even if social media fits into their marketing budget. And if it does, which platforms? And how often do they need to post? There is not a right or wrong answer. There is, however, a...

What makes for a great ad campaign? It’s easy to get excited about a great campaign. After all, you probably feel proud of your business and the effort that went into creating the campaign. However, it’s also easy to get distracted by the look and feel of an ad campaign...

In sales and marketing, you must be able to connect to your prospects where they are in their awareness of the solutions you provide. It’s easy to assume that because they are a potential client your prospects would understand the problem you solve. The mistake with that assumption is your...

When it comes to marketing it’s widely accepted that you need to know your prospective customers. You need to know who they are and how they think. You need to understand their problems and desires. This is marketing 101. However, there’s a part of understanding your prospects that is often...

Did you know there are 8 Key Drivers of business value? We believe that every business owner should know these drivers and understand how to influence them. Building a business based on these drivers creates a business that is more enjoyable to own and more sell-able when you’re ready. Today,...

Last week we discussed the need to give your business a checkup heading into the 4th quarter and identified three key places to start: Business Goals and Performance Indicators, Next Steps, and Meeting with your Accountant. You may realize by now that these initial checks were just the tip of the iceberg. With a fresh perspective on the original goals that were set for the business, now is a natural time to look at other areas of the business to ensure that they are feeding the overall health of the business.

This month we've challenged you to work on creating a three month rolling prospect plan for your business. We've looked at the elements needed to create a prospecting plan and the resources you need to pull together for your team. This week we've got a few more tips to implementing your prospecting plan, but the most important step is to get started. Here are a few tips to get your business started: