Benchmark Business Group

Prospecting

Does your business have all the sales, leads, and prospects it needs?  Rarely does a business say yes to this question.   Most businesses are always looking to grow, which means they're always looking for new ways to prospect.   Below are a collection of articles on prospecting from our weekly Business Owner Insights.

Prospecting Sources

What would happen to your business if you had multiple prospecting sources that were consistently sending you leads? Most small businesses dream about creating prospecting sources, because leads that come from prospecting sources are often easier to convert. Someone they know and trust has given you a stamp of approval....
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Need more leads?

Would you give your clients or even your employees control of your personal banking account? For most people the answer is a resounding, "No!” Money is a valuable resource and one that we’ve been taught to guard and spend wisely. Yet, it’s not even our most precious resource. You can...
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Refer-Able Question

"Do what you do so well that they will want to see it again and bring their friends."  ~Walt Disney

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Are You Refer-able?

Personal introduction, referral, recommendation - whatever the word or phrase you use, it can be defined as "your current customers bringing others to your business to also be customers." All businesses want their customers to have a remarkable experience. Even better, is a customer having such a remarkable experience, they want to share that experience with others.

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Chances in Prospecting

Quote: Take more chances than you dare. You'll make more sales than you expect. That's the formula. - Jeffrey Gitomer
Question: What chances are you taking in your prospecting?

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Your Prospecting Resources

Last week we discussed the importance of having a rolling three month prospecting plan. You might be tempted to jump right in and start your plan, but we've found it's helpful to first take a look at your resources. Having your resources in place will allow your prospecting plan to come together with ease and ensure that it is implemented and consistent.

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Prospecting in Constant Motion

Prospecting has a huge impact on any business. The problem in many businesses is that prospecting is not done consistently and is often done as a last moment reaction to a problem. A business realizes it needs more cash flow or sales to meet its goals and suddenly there is a mad dash to prospect. Unfortunately, most businesses prospecting activities don't go from Zero to Sixty easily. It's a process of building trust, feeding information, and slowly building a relationship that takes time.

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