How many "R's" are you asking for?
"Hey Tim, have you tried the hardware store over on 6th? They were super friendly and had everything I needed to finish the deck." Does that statement sound vaguely familiar? Of course it does! Without even thinking about it, people refer acquaintances and friends to different places or services on a regular basis. Referrals are far and away the most missed opportunity for business owners. Referrals provide the most qualified leads at the lowest cost. Are you taking advantage of that? Is your business getting as many referrals as it should? When was the last time you or anyone in your business asked for a referral from a client? The truth is that most businesses, and their owners, do not ask for referrals because they are uncomfortable about asking and have no clear strategy for asking for referrals. Every business has the responsibility to create a strategy for referrals that is clear and intentional
