Business Owner Newsletter - 2010 Archive - Page 2

Setting an employee up for success is good leadership.  Hammering on an employee who is not successful – that’s assault.  In our work with hundreds of businesses each year one of the top complaints we hear from business owners is; you just can’t hire good people. As we inquire deeper about this statement we hear the gory details of seemingly uncaring employees who just can’t seem to get the job done – they don’t follow through, don’t listen, don’t care, don’t show up and don’t last long.  We invariably find the very same business leaders who are convinced you just can’t hire good people, have not designed their business to ensure their employees are successful.  More often than not, these very same leaders point the finger of blame at the employee, without recognizing that their business is not designed to ensure employee success. 

It’s all so predictable.  And curable.  What’s missing most often in these businesses is clarity.  Clarity of results.  Clarity of action.  Clarity of accountability. 

As you engage in the annual ritual of reviewing the year that has passed and designing the year ahead, we at E-Myth Benchmark and the Benchmark Coaching Center encourage you to weave two words into your business strategies; consistent and persistent.  Marketing experts understand and advocate that companies be both consistent in their marketing message and persistent in their advertising activities.  They know by experience that inconsistent messages and scattered advertising initiatives will not yield the returns that consistent messaging and persistent advertising provide.