Not All "Likes" Are Created Equal
On Facebook, when you “like” a page it is easy to assume that you will see that page’s updates, but in reality not all “likes” are created equal. As we discussed in Five Features to Bring Your Business into Focus, there is an algorithm often called Edge Rank that decides where a post shows up in the news-feed.
Today, we look at another way to boost Edge Rank, which is controlled by fans that like your page. When someone “likes” your page the default is set to “Show in News Feed.” This means that when they like your page the results will show up in their news-feed, but how often and where depends