E-Myth Personalities
Do you ever feel like you're being tugged in multiple directions? Like your business needs you to be multiple people at once? Don't worry, most business owners do! It's completely normal and best described by Michael E. Gerber, small business guru and bestselling author. In his book The E-Myth Revisited, Michael's story of Sarah the pie maker illustrates three personalities every business owner needs to be successful: The Entrepreneur, The Manager, and The Technician.