Business Owner Newsletter - Page 42

This month we're focusing on client contacts and what better place to start than the Holiday cards that will soon be filling up your mail box. Many businesses are rightfully asking: Should we send a holiday card this year? And if so, do we mail it or will an email work just as well?

The truth is that there is no right or wrong answer. Instead of getting caught up in the "do I" or "don't I" battle, focus on the following three questions. Once you're finished, the answer to the original question should be clearer.

All through October we have explored Sales; we have looked at steps you can take to make an immediate impact on your sales, asked the question, "What is the attitude of you and your sales team when interacting with prospects," delved into the importance of developing a hot list and working the plan, and then laid out a call to action challenge.  Now, let's touch on the necessary energy and attitude that projects how you feel about what you are offering.

Last week you read about the Hot List and planning to fail. What did you do with those concepts?  

• Have you formulated a Hot List?
• Are you still planning to fail by failing to plan?
• Have you planned how to contact the list but just haven't had the time?

Whatever your response may have been, it won't change the fact that now is the time to take action. Make one call from your Hot List. Just one. We dare you.

Do you have a plan in place for reaching out to your potential or most likely customers or clients? If not, according to Harvey MacKay, "If you fail to plan, then you plan to fail." When you desire to grow your business, becoming clear on who you intend to reach and how you intend to reach them is of the utmost importance. There is one item that is essential as you plan to grow your sales - a Hot List.

What is your attitude with prospects?  Your sales team's attitude with prospects?  

In an effort to avoid being pushy and to avoid a “NO,” most business owners skip two vital elements of the sales process.  Below are the elements PLUS simple, effective ways you can make a difference in your sales process TODAY.

No matter how bad it seems at the time, your business will go on in the aftermath of a natural disaster. The office could be wrecked, the store destroyed, the inventory ruined, the computers gone but you will move past all of that because you had the foresight to put together essential information and tools that will get your business back on its feet. In addition to the disaster checklist, the following are three essentials to get your business back up and running after a natural disaster.

"It won't happen to me." Have you ever stopped to think about how many business owners have made that statement or thought something similar? The simple truth is we never think a natural disaster will affect us, even though we see proof nearly every week that disasters can, and do happen. The most current example of this is the flooding that happened in Boulder County, Colorado last week.

Checklist for preparing your business for an emergency or natural disaster.

September is National Preparedness Month - What do you need to make sure is in your preparedness kit to ensure that you are never taken by surprise?