In the world of social media, it’s more common for customers not only to complain, but to complain very publicly about your company, your products, and your service. These "at-a-distance" reviews can be more difficult to respond to because you're not personally interacting with your customer. For many businesses negative...
Competing on price is quite simply a poor business strategy. Unless you're the gorilla in the marketplace, you'll never be the cheapest option customers have. Aside from the fact that competing on price is a profit killer, it also damages your marketing position. The first thing to look at when...
When you work in a small business you often have to fill multiple roles. This is accepted by most, except when it comes to the sales department. When your entire team isn’t listening for - and taking action on - opportunities, then your business is leaving money on the table....
In our Value Builder System, we use a set of very specific questions, known as the Gallup 12, to help gauge employee satisfaction within a business. One of the questions asked is, “I know what is expected of me at work.” Employees are asked to rank their answer in a...
Hiring can be costly, especially if you hire the wrong person! Interviewing is a skillset many small businesses struggle to develop. Many owners learn by trial and error which isn’t always the best teacher. Hiring for Success, an Inspired Action Training BBG offers, takes a step-by-step approach to helping businesses...
Does your business have a strategy for deciding how and when to grow? Most business owners have a goal to grow sales. Some have a sales strategy in place, but most don’t take the time to step back and think about how to grow their business beyond what they do...
What would happen to your business if you had multiple prospecting sources that were consistently sending you leads? Most small businesses dream about creating prospecting sources, because leads that come from prospecting sources are often easier to convert. Someone they know and trust has given you a stamp of approval....
What do you do if you have a headache? When most people are asked this question, the answers are simple: Let it go. Take aspirin. Lower the lights. It seems most people are willing to live with an occasional headache when it first begins. When asked the follow-up question, “And...
Here’s a trick question for all business owners. Who should be treated like your number one customer? Notice, the question isn’t who is, but who should be treated like your number one customer. You may have a list of potential customers running through your mind, but the tricky part is...
We hear it all the time from small business owners, "I'm just too busy." And we get it, because we are busy too. But in order to get what you really want from your business, it is important for you to take a good look at what you are busy...
